DRIVE Blog

Data Protection Day 2023
Every day is Data Protection Day – tips on passwords

What is A.I. doing with text and strategy?
The excitement surrounding A.I. shows no signs of abating. Are copywriters and strategists now all redundant? It could hardly be more catastrophic.

Does AI kill illustration and graphic design?
This topic divides the creative scene like nothing else. Is the creative industry on the brink of collapse, with artificial intelligence set to…

TYPO3 – Important security update available!
Security: Update older TYPO3 versions NOW!

Use of fonts in web projects
How we deal with the Google Fonts issue at DRIVE

Award at the German Design Award 2023
Accessible website of the Creative Europe Desk CULTURE honored!

Campaign: #PurpleLightUp 2022
On Purple Light Up Day 2022, we want to show our colors.

Winner of the German Agency Award 2022
Winner in the category "B2C / Book" for the anniversary book of the DTV Deutscher Tennisverein Hannovers

Communication in times of War and Crisis
What it can, may, should, and must achieve to contribute to better understanding.

Stockhausen! by Bassewitz on DRIVE: before.
David is one of Germany's best illustrators. And he works at DRIVE.

Wave of warnings due to Google Fonts
Google Fonts and data protection violations

Newsletters – the underrated medium
How to design modern newsletters that speak directly to your clients.

Transparency, honesty, and trust
Documenta 15 in crisis – lessons for communication in critical situations.

Top Company on Kununu
DRIVE is one of the most popular employers on Kununu.

The next big thing? Accessible e-commerce from June 28, 2025
Take two! Accessibility in e-commerce!

Summer clean-up of the website: is everything SEO-optimized?
Tips for using meta descriptions in page descriptions

Consumer protection subscription cancellation
Cancellation buttons on subscription providers' websites have been mandatory since July 2022.

Winner of the German Brand Award 2022
THANK YOU!!! Gold in the category "Excellence in Brand Strategy and Creation Brand Communication - Web and Mobile".

Online Marketing Rockstars - The Rush
Lots of input in a short time at OMR – Review Day 2

Online Marketing Rockstars – Lost & Found
Die OMR startet wieder durch - Review Tag 1

A spectre is haunting Europe: GA4 and its alternatives
Google has announced that it will permanently discontinue Universal Analytics on July 1, 2023. Users will then have to switch to the new Google…

Winner: Gold German Stevie Award 2022
DRIVE receives the Golden German Stevie Award for the website of the BKK-Landesverband Süd (South German Regional Association of Company Health…

The Mouratoglou account
The tennis and social media master: analysis, creation, production

Sources of wisdom and joy
Wissen macht Spaß. Literatur zur digitalen Kommunikation von Marken.

The great comic artist George Perez said goodbye
He's going to die. His followers are giving him love. On social media.

Why speed is so important
How DIGITAL differs from TRADITIONAL brand communication.

On the impossibility of communication
How one can still communicate in these times.

No war, please
Wenn Worte wegbleiben. Vom Versagen der Kommunikation und was an Aufgaben bleiben kann.

Spider-Man & Me: How We Became Best Friends
Study on the digital communication of the SPIDER-MAN: NO WAY HOME brand – how and why it is successful.

The eternal topic: security!
We constantly remind our clients about security. But why do we do this, and why is it so important that you act quickly?

Tips for your career page: More direct applications via Google
Updated content guidelines and new “DirectApply” markup property on Google

Best Digital Communication Entrepreneur 2022: Stephan Probst
Stephan has been awarded at the German CEO Excellence Awards 2022.

TTDSG: Is Google Analytics now prohibited?
Shortly before Christmas, a data protection conference of independent supervisory authorities updated its guidance—does this mean that the use of…

Internship at DRIVE – The Media Agency
By Anja Farber: My working day, my tasks, how I was integrated, and how I enjoyed it.

Cookie banners in 2022 – what you need to know
The past year brought us many new regulations and laws regarding cookies, tracking, and data protection. We have summarized the most important changes…

Cookie banner change you
Just in time for the holiday season, a new law will come into effect on December 1, 2021, which (once again) will turn everything that was previously…