Tips for your career page: More direct applications via Google

01/21/2022

Updated content guidelines and new “DirectApply” markup property on Google

New content guidelines

Google has updated its content guidelines for career pages to ensure that everything is easy to read, neatly structured, and clearly laid out. Users should be able to “understand the content of career pages and apply for jobs easily.” According to a Google study, users want clear, simple information about job opportunities.

Important

Clarity of the career page
Easy to read, thanks to correct, basic grammar and
Capitalization
Anything that distracts from the job postings, such as advertisements, distracting text, or images, should be avoided.

Link: https://developers.google.com/search/blog/2021/07/job-posting-updates?utm_source=wnc_20173243&utm_medium=gamma&utm_campaign=wnc_20173243&utm_content=msg_110473906&hl=de

Optional markup property “DirectApply”

This offers the following advantage:

Previously, applicants would click on the company page from Google, then on “Apply,” and then be taken to the application form.

Going forward, Google will offer one less step, allowing applicants to go directly from Google to the application form.

Google will certainly rank this accordingly in its search results and, if necessary, move pages without customized markups or that violate the guidelines to the back pages. The guideline will take effect on October 1, 2022, so you still have time to make the necessary adjustments with us, refresh your career page, and find exactly the right employees for your company.

We will keep you regularly updated on this topic from now on!