DRIVE Blog

Designing an inclusive web: Supporting visually impaired people
Today is the 25th National Day for the Visually Impaired—here are some important things to keep in mind!

Oh, dear digital Germany
About opportunities for young people that even the elderly cannot prevent.

German CEO Excellence Awards 2023: Award
Best Marketing Services CEO 2023: Stephan Probst

Content is Queen
Content is essential and determines success or failure at all times.

LinkedIn marketing for your B2B
If you want to be successful in B2B, there's no getting around the social business platform LinkedIn. Find out how to use the platform correctly for…

Illegal data transfer to the US: Record fine imposed on Meta
The European Union imposes record-breaking fine on Meta

Diversity, Inclusion and Equity at DRIVE
11th Diversity Day: How diversity, exchange, and passion enrich us at DRIVE.

About texts and images in your head
What exactly is a beautiful text? A brief search for clues

How to get rid of Google Analytics!
Want to integrate a new statistics tool? Here's how!

Google Analytics 4: Adjust by July 1, or opt out completely!
Big Brother from California is sending warning emails to everyone who uses Google Analytics.

OMR 2023: Lots of rock stars, little marketing
OMR lived up to its reputation as a trendsetter in marketing this year, didn't it?

The time has finally come – the new TYPO3 release is here, and there's reason to celebrate!
TYPO3 v12.4 LTS release - happy release day!

AI in development
New and groundbreaking, or actually old hat?

Hippies und Esoteriker
The Next Generation Challenge in Communication

International Women's Day - Women at DRIVE
March 8 is International Women's Day – a great opportunity to share some information about women at DRIVE. What does our structure look like?

3 questions to find the best identity
... which we offer to clients and anyone who wants to get things done.

How AI helps us – what “generative” design can do
How can AI help improve design? Practical examples.

Award ceremony of the German Design Award 2023 in Frankfurt
Off to Frankfurt to collect the award!

Data Protection Day 2023
Every day is Data Protection Day – tips on passwords

What is A.I. doing with text and strategy?
The excitement surrounding A.I. shows no signs of abating. Are copywriters and strategists now all redundant? It could hardly be more catastrophic.

Does AI kill illustration and graphic design?
This topic divides the creative scene like nothing else. Is the creative industry on the brink of collapse, with artificial intelligence set to…

TYPO3 – Important security update available!
Security: Update older TYPO3 versions NOW!

Use of fonts in web projects
How we deal with the Google Fonts issue at DRIVE

Award at the German Design Award 2023
Accessible website of the Creative Europe Desk CULTURE honored!

Campaign: #PurpleLightUp 2022
On Purple Light Up Day 2022, we want to show our colors.

Winner of the German Agency Award 2022
Winner in the category "B2C / Book" for the anniversary book of the DTV Deutscher Tennisverein Hannovers

Communication in times of War and Crisis
What it can, may, should, and must achieve to contribute to better understanding.

Stockhausen! by Bassewitz on DRIVE: before.
David is one of Germany's best illustrators. And he works at DRIVE.

Wave of warnings due to Google Fonts
Google Fonts and data protection violations

Newsletters – the underrated medium
How to design modern newsletters that speak directly to your clients.

Transparency, honesty, and trust
Documenta 15 in crisis – lessons for communication in critical situations.

Top Company on Kununu
DRIVE is one of the most popular employers on Kununu.

The next big thing? Accessible e-commerce from June 28, 2025
Take two! Accessibility in e-commerce!

Summer clean-up of the website: is everything SEO-optimized?
Tips for using meta descriptions in page descriptions

Consumer protection subscription cancellation
Cancellation buttons on subscription providers' websites have been mandatory since July 2022.

Winner of the German Brand Award 2022
THANK YOU!!! Gold in the category "Excellence in Brand Strategy and Creation Brand Communication - Web and Mobile".