DRIVE Blog

LinkedIn: Reach new target groups with LinkedIn Ads
LinkedIn Ads represent untapped potential for many companies, which should definitely be examined more closely.

Julia Wutschke's new comic: “Why is your arm so crooked?”
Discover Julia's wonderful comic about living with brachial plexus palsy.

PIM and the multiverse of product data
If all your product data is stored in different sources within your company...

Dark mode – Does my website need it, and is it accessible?
Never before have we spent so much time in front of screens as we do now. This quickly raises the question: Are there ways to make this experience…

1,000 tips on how to achieve more growth with AI
The smoke is clearing. A new study shows that many experts now view AI positively. Why is this the case, what are the possible applications, and are…

LinkedIn: Reach your target audience with organic content
Organic posts are the most important thing for building a good LinkedIn profile and a loyal following! But what should I write about?

The German Brand Award goes to DRIVE!
Winner in the category - Excellent Brands - Culture & Concerts with the Creative Europe Desk KULTUR.

Important changes to Cookiebot
On July 1, 2023, changes will be made to the free Cookiebot package for new and existing customers.

Monika Probst at the City of Hanover Award Ceremony for Outstanding Female Entrepreneurs
The city of Hanover invites its outstanding female entrepreneurs and award winners.

Designing an inclusive web: Supporting visually impaired people
Today is the 25th National Day for the Visually Impaired—here are some important things to keep in mind!

Oh, dear digital Germany
About opportunities for young people that even the elderly cannot prevent.

German CEO Excellence Awards 2023: Award
Best Marketing Services CEO 2023: Stephan Probst

Content is Queen
Content is essential and determines success or failure at all times.

LinkedIn marketing for your B2B
If you want to be successful in B2B, there's no getting around the social business platform LinkedIn. Find out how to use the platform correctly for…

Illegal data transfer to the US: Record fine imposed on Meta
The European Union imposes record-breaking fine on Meta

Diversity, Inclusion and Equity at DRIVE
11th Diversity Day: How diversity, exchange, and passion enrich us at DRIVE.

About texts and images in your head
What exactly is a beautiful text? A brief search for clues

How to get rid of Google Analytics!
Want to integrate a new statistics tool? Here's how!

Google Analytics 4: Adjust by July 1, or opt out completely!
Big Brother from California is sending warning emails to everyone who uses Google Analytics.

OMR 2023: Lots of rock stars, little marketing
OMR lived up to its reputation as a trendsetter in marketing this year, didn't it?

The time has finally come – the new TYPO3 release is here, and there's reason to celebrate!
TYPO3 v12.4 LTS release - happy release day!

AI in development
New and groundbreaking, or actually old hat?

Hippies und Esoteriker
The Next Generation Challenge in Communication

International Women's Day - Women at DRIVE
March 8 is International Women's Day – a great opportunity to share some information about women at DRIVE. What does our structure look like?

3 questions to find the best identity
... which we offer to clients and anyone who wants to get things done.

How AI helps us – what “generative” design can do
How can AI help improve design? Practical examples.

Award ceremony of the German Design Award 2023 in Frankfurt
Off to Frankfurt to collect the award!

Data Protection Day 2023
Every day is Data Protection Day – tips on passwords

What is A.I. doing with text and strategy?
The excitement surrounding A.I. shows no signs of abating. Are copywriters and strategists now all redundant? It could hardly be more catastrophic.

Does AI kill illustration and graphic design?
This topic divides the creative scene like nothing else. Is the creative industry on the brink of collapse, with artificial intelligence set to…

TYPO3 – Important security update available!
Security: Update older TYPO3 versions NOW!

Use of fonts in web projects
How we deal with the Google Fonts issue at DRIVE

Award at the German Design Award 2023
Accessible website of the Creative Europe Desk CULTURE honored!

Campaign: #PurpleLightUp 2022
On Purple Light Up Day 2022, we want to show our colors.

Winner of the German Agency Award 2022
Winner in the category "B2C / Book" for the anniversary book of the DTV Deutscher Tennisverein Hannovers

Communication in times of War and Crisis
What it can, may, should, and must achieve to contribute to better understanding.