DRIVE Blog

We know advertising on Google. Advertising on Instagram, too. But advertising right in the middle of a conversation with an AI? That is now a reality.

Companies have far more knowledge than what is visible on their websites or in traditional marketing materials. Products, applications, expert…

Creating content for a website today means more than simply publishing information and waiting for someone to find it. Search engines and new AI tools…

Hand schreibt mit Bleistift in ein Notizbuch mit der Überschrift 'DO YOU HAVE A STORY TO TELL' neben stilisierten Illustrationen eines Burgers und zweier Personen mit Laptop und Dokumenten

Brands today face a seemingly impossible task: they must touch the human soul while being perfectly understood by artificial intelligence (GEO) and…

Nahaufnahme einer Nautilus-Schale mit sichtbaren Kammern neben einem Foto eines Kindes, das eine Schnecke auf Gras berührt, mit einer stilisierten Schneckenlinienzeichnung im Vordergrund

Anyone scrolling through TikTok or Instagram experiences déjà vu on a continuous loop: identical pacing structures, interchangeable aesthetics, and…

Hand hält Lupe über Laptop-Tastatur mit eingeblendeten digitalen Dokumenten und Symbol für KI-generierten Text

Anyone working with Claude, Gemini, or ChatGPT usually has no idea what is happening behind the scenes. Major AI providers are increasingly marking…

Oben Hände auf Laptop-Tastatur vor Bildschirm mit Suchfeld und Text 'AI', unten bunte Illustration mit zwei Figuren, Sprechblasen, Herzsymbol und Zahnrad

Does Artificial Intelligence make our communication better? The naked truth: while it raises the floor, it lowers the ceiling. Those in marketing who…

Person tippt auf Laptop mit geöffneter Webseite und eingeblendetem Bewertungspopup mit Daumen-hoch-Symbol und Text

Beyond green hosting – how DRIVE designs digital solutions that are ecologically, socially, and transparently sustainable.

Illustration einer Person, die ein rundes Symbol mit der Aufschrift 'AI' hält, daneben zwei schwarze Sprechblasen mit den Worten 'AI GENERATED' und 'AI MODIFIED' vor einem rosa Hintergrund.

Artificial intelligence is transforming how we create content. But how can customers tell if an image, text, or video is authentic? The European…

Mann filmt mit Kamera, daneben zwei Bildschirme mit Livestream-Aufnahmen von einer Frau vor Kamera

Do you have a powerful product, a vital message, or an event that needs to move people? Then let the world experience it in real time. Whether you are…

Verschiedene bunte Comicfiguren und Objekte auf rosa Hintergrund, darunter ein Mann am Schreibtisch, ein Mann auf rotem Sofa, ein Astronaut, ein Roboter, ein Bär und eine Frau mit besorgtem Gesichtsausdruck

Comics tell stories in a unique way. They can make complex themes visible, reach different audiences, and open up new perspectives on our present and…

The exhibition “UTOPIA – Breakthrough or Collapse?” has been described in local reports and announcements as an absolute stroke of luck and well worth…

Conversation with Hatiye Garip at UTOPIA: About her tactile artwork “Finding the Dots”, accessible art, inclusion and participation.

What a start! The opening of the new comic exhibition “UTOPIA – New Beginning or Downfall?” at the Kunstverein Wunstorf on Sunday afternoon, July 5,…

Illustration einer Person am Laptop mit Symbolen für Barrierefreiheit, Checkliste und digitalen Elementen im Hintergrund

TYPO3 combines modern architecture, security and AI for stable, maintainable enterprise solutions beyond vibecoding.

Image from the exhibition “UTOPIA – Breakthrough or Collapse?”, COMIC Artists sharpen our vision, seek new paths, and open up new worlds.

High-profile comic art exhibition “UTOPIA” at the Kunstverein Wunstorf

Dog covered in colorful paint symbolizing AI-powered film and animation creation

This is how we create animated, moving brand stories that exceed your expectations.

Image of the invitation to the reception for the “UTOPIA - Breakthrough or Collapse?” exhibition.

COMIC Artists sharpen our vision, seek new paths, and open up new worlds.

Logo of Pader as a holder of the European Heritage Seal.

You've won the European Heritage Seal! What a wonderful honor!

Image from the upcoming exhibition “UTOPIA – Breakthrough or Collapse?”

COMIC artists sharpen perspectives, seek new paths, and open up worlds. We are preparing a utopian-dystopian exhibition of visionary comic worlds at…

Illustration of a child using social media on a device while a dark figure stands in the background.

Digital battles are raging, including for children's minds. Social media companies have stepped up their game – but are children even prepared and…

Photo of the artist Xu Jingru standing behind a drawing, holding felt-tip pens

Stephan Probst had the honor and opportunity to draw with the great comic artist Xu Jingru from Shenzhen at the International Comics Seminar.

Typo3 logo featuring a blue image of a developer from DRIVE - Media Agency in Hanover

Further training is a natural part of DRIVE. Whether through internal formats, external seminars or certifications: we create space for development –…

Acute security vulnerability in the Post SMTP plugin: Is your WordPress site affected?

Over 400,000 WordPress websites rely on the popular Post SMTP…

On June 28, 2025, the Accessibility Strengthening Act (BFSG) came into force.

Since it implements the EU Directive 2019/882 on the accessibility of…

Convey learning content in small, targeted chunks – here's how. Fast, cost-effective, and effective.

This is how AI makes your website smart, relieves you and your service quickly, easily, and efficiently.

How to optimize your website so that it is easily found by AI machines.

At DRIVE, we unlock the full potential of AI and help companies not only improve their processes, but fundamentally transform the way they work, their…

Have you heard about the recent changes in the EU AI Act? New regulations are now in effect that present businesses with new challenges as well as…

The Website Relaunch of Cross Cult: A Real Gamechanger! Modern design, better performance, and a thoughtful SEO strategy – the numbers speak for…

We had the opportunity to be guests at the Institute for Manufacturing Technology and Machine Tools (IFW) in Garbsen. During a workshop, we…

The latest Google Core Update is here – and it’s significant!

The DRIVE Gift Recommendation: The New Book by Georg von Westphalen and Andreas von Westphalen

Exciting conversations, trends, and networking.

Yamina Probst is posting live from #COP29, the World Climate Conference 2024 in Baku. She represents the Youth Conservation Network and manages the…