DRIVE Blog
Google: No tracking, no personalized advertising?
What is good for users' privacy is a headache for advertisers.

An Apple a day…
Balancing leisure, sleep, and work without losing your equilibrium.

Accessible PDFs for people with visual impairments
Here you will find a checklist for accessible PDFs.

How to make texts accessible: Easy language
So that your content can be easily understood by everyone.

Strong women are needed in this country
The B.E.A.T. athletic center is hitting the ground running with DRIVE!

Staying in direct contact with clients and users – more important than ever!
Newsletters are important, DRIVE has solutions for you.

January 2021: Clubhouse and WhatsApp
2021 is only a month old, and we're already hooked on lots of tools and topics.

The Arrival, Part 2: Here comes DRIVE!
It will be. The rooms are beautiful and DRIVE is ready to go.

The Arrival: DRIVE moves to the zoo
Adenauerallee 3, 30175 Hanover – our new address

TOP 5 in Europe: DRIVE at the European Excellence Awards
On the shortlist with the website of the Emmendingen Billing Center.

The Departure: DRIVE moves on
DRIVE is moving, and big things are happening – here are a few pictures of how things are progressing.

Why The Mandalorian fits so well into our times
“This is the way!” About heroic figures in times of pandemic.

Aufstieg & Fall des Sonnengotts der digitalen Medien
OMR documentary about Thomas Middelhoff, leading digital media manager in the 1990s and 2000s, former CEO of Bertelsmann and Arcandor/Karstadt-Quelle

2nd lockdown: next step into wilderness
How nature overwhelms us when we move back into our caves.

Winner: German Business Awards 2020
DRIVE ist Best Digital Strategy and Development Agency - Lower Saxony

New lockdown: what to do?
Immediate measures for companies and retailers.

Employer branding – establishing yourself as an employer brand
How to communicate to attract new employees.

Retailers are not to blame – Objection!
For creative retailers: A constructive response so that action can be taken.

DRIVE is a partner of “IT macht Schule” (IT goes to school)
IT professionals are urgently needed. And we are happy to help.

Sex, greed, fear, and magic—don't fall for it!
In times of crisis, people lie – here are the worst offenders.

Revitalization of inner city areas
A few thoughts on how to strengthen local trade

#d2mtalk in conversation with Stephan Probst: About effective communication in times of crisis
Here we go again: How communication should be in times of crisis

Accessibility - BITV 2.0
Barrierefreiheit, BITV 2.0 für öffentliche Einrichtungen.

How to create a strong digital brand (3): Story & Identity
Step 3: Tell an exciting story!

How to create a strong digital brand (2): Logo
Step 2: Design an attractive logo!

How to create a strong digital brand (1): Name
Step 1: Find a good name!
Cookies for everyone? The verdict is in, and it's “NO”!
The latest ruling by the Federal Court of Justice has further advanced the already anticipated consequences for cookie notices and privacy policies.…

Corporate identity and emotionalization
A good corporate identity helps the company build feelings between consumers and the brand through the personality it creates. It serves as a tool for…

Taking a chance on something new
The current situation has made us more sensitive. We have had enough of the status quo and want things to move forward and new things to happen. But…

WHAT WE CAN LEARN FROM DA VINCI
Leonardo da Vinci is a legend – what inspiration and motivation can we draw from his way of thinking?

Is everything on the ground? How communication should be now
Is now the time for communication adventurers?
![[Translate to English:] Foto eines Sees aus einem fahrenden Auto heraus](/fileadmin/_processed_/d/c/csm_200723_Drive-Bilder-Fahren_89363e4c-876b-4708-a692-513e60ad81f5_ac984195c8.webp)
BRAIN, HEART, and POCKET - Nothing works without investment
How we must think and act as entrepreneurs.

Privacy Shield invalid – what does that mean?
Privacy Shield invalidated by European Court of Justice ruling

German Digitalization
Why does it not work? (As it could.)

EU Court of Justice + Federal Court of Justice ruling on cookies
The final ruling of the Federal Court of Justice (BGH) on cookie consent has been issued. What this means.

Lord George Classic Talk: with Sabrina Teuber and Stephan Probst
Men, women, engines, and how “DRIVE” came to be