DRIVE Blog

Create films and animations using AI tools
This is how we create animated, moving brand stories that exceed your expectations.

AI as your service and search tool – build the website of the future with AI
This is how AI makes your website smart, relieves you and your service quickly, easily, and efficiently.

AI optimization of your site – the next step in website optimization
How to optimize your website so that it is easily found by AI machines.

Artificial intelligence meets brand strategy: The future has begun
At DRIVE, we unlock the full potential of AI and help companies not only improve their processes, but fundamentally transform the way they work, their…

The New Regulations of the EU AI Act – What Does This Mean for Your Business?
Have you heard about the recent changes in the EU AI Act? New regulations are now in effect that present businesses with new challenges as well as…

The topics for 2025 (3/3): for the future and beyond
There is always a storm brewing somewhere, and that is part of life. The important thing now is to identify the issues and projects that will enable…

DMEXCO ´23: What will remain and what will become important?
An industry in search of itself.

1,000 tips on how to achieve more growth with AI
The smoke is clearing. A new study shows that many experts now view AI positively. Why is this the case, what are the possible applications, and are…

Illegal data transfer to the US: Record fine imposed on Meta
The European Union imposes record-breaking fine on Meta

How AI helps us – what “generative” design can do
How can AI help improve design? Practical examples.

What is A.I. doing with text and strategy?
The excitement surrounding A.I. shows no signs of abating. Are copywriters and strategists now all redundant? It could hardly be more catastrophic.

Does AI kill illustration and graphic design?
This topic divides the creative scene like nothing else. Is the creative industry on the brink of collapse, with artificial intelligence set to…

Hey, ALEXA! The Art of Voice Assistants
“J.A.R.V.I.S.” from Iron Man or “Cortana” from Halo – voice assistants are great! And they offer lots of communication options!
Google: No tracking, no personalized advertising?
What is good for users' privacy is a headache for advertisers.

“This will change your life” – Google says goodbye to clickbait ads
“Everyone loves this trick” – but they don't, which is why it's finally time to put an end to it. Google is declaring war on “clickbait ads.”

Page experience as a new ranking factor for Google
The importance of user experience on websites

Introducing BERT – the biggest Google update in five years
Google's BERT has been active in the US since October 24, 2019, and is now being rolled out in Europe. What does this mean for European websites in…

Voice Control & Search
From chat bots to personal assistants, from voice control to mind control – the possibilities are endless! Brief summary of a current discussion with…