DRIVE Blog

We know advertising on Google. Advertising on Instagram, too. But advertising right in the middle of a conversation with an AI? That is now a reality.

Creating content for a website today means more than simply publishing information and waiting for someone to find it. Search engines and new AI tools…

Hand schreibt mit Bleistift in ein Notizbuch mit der Überschrift 'DO YOU HAVE A STORY TO TELL' neben stilisierten Illustrationen eines Burgers und zweier Personen mit Laptop und Dokumenten

Brands today face a seemingly impossible task: they must touch the human soul while being perfectly understood by artificial intelligence (GEO) and…

Oben Hände auf Laptop-Tastatur vor Bildschirm mit Suchfeld und Text 'AI', unten bunte Illustration mit zwei Figuren, Sprechblasen, Herzsymbol und Zahnrad

Does Artificial Intelligence make our communication better? The naked truth: while it raises the floor, it lowers the ceiling. Those in marketing who…

Illustration einer Person, die ein rundes Symbol mit der Aufschrift 'AI' hält, daneben zwei schwarze Sprechblasen mit den Worten 'AI GENERATED' und 'AI MODIFIED' vor einem rosa Hintergrund.

Artificial intelligence is transforming how we create content. But how can customers tell if an image, text, or video is authentic? The European…

Illustration einer Person am Laptop mit Symbolen für Barrierefreiheit, Checkliste und digitalen Elementen im Hintergrund

TYPO3 combines modern architecture, security and AI for stable, maintainable enterprise solutions beyond vibecoding.

Dog covered in colorful paint symbolizing AI-powered film and animation creation

This is how we create animated, moving brand stories that exceed your expectations.

This is how AI makes your website smart, relieves you and your service quickly, easily, and efficiently.

How to optimize your website so that it is easily found by AI machines.

At DRIVE, we unlock the full potential of AI and help companies not only improve their processes, but fundamentally transform the way they work, their…

Have you heard about the recent changes in the EU AI Act? New regulations are now in effect that present businesses with new challenges as well as…

There is always a storm brewing somewhere, and that is part of life. The important thing now is to identify the issues and projects that will enable…

An industry in search of itself.

The smoke is clearing. A new study shows that many experts now view AI positively. Why is this the case, what are the possible applications, and are…

The European Union imposes record-breaking fine on Meta

How can AI help improve design? Practical examples.

The excitement surrounding A.I. shows no signs of abating. Are copywriters and strategists now all redundant? It could hardly be more catastrophic.

This topic divides the creative scene like nothing else. Is the creative industry on the brink of collapse, with artificial intelligence set to…

“J.A.R.V.I.S.” from Iron Man or “Cortana” from Halo – voice assistants are great! And they offer lots of communication options!

Zeichnung eines Sicherheitsschloss mit Kreis in Google-Farben darum

What is good for users' privacy is a headache for advertisers.

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“Everyone loves this trick” – but they don't, which is why it's finally time to put an end to it. Google is declaring war on “clickbait ads.”

Working on a laptop, with a notebook and pens next to it

The importance of user experience on websites

Google's BERT has been active in the US since October 24, 2019, and is now being rolled out in Europe. What does this mean for European websites in…

Chatbots

From chat bots to personal assistants, from voice control to mind control – the possibilities are endless! Brief summary of a current discussion with…