Most people are very familiar with this type of misleading ad, as it is still used by many advertisers and publishers to generate quick and valuable traffic. This is set to end in July. At least that's the case for the Google Ads advertising network. The update affects “ads with text or images that are sensational or clickbait and encourage users to click on the ad to get more information.” This is intended to protect users from deception.
“Read here to find out...”
To leave no doubt that the search engine company is serious, specific examples are listed in the “Google Ads advertising policy help.” It is pointed out that this is not a complete list. Accordingly, any forms and variations of ads that fall into the clickbait pattern are prohibited.
“You'll never believe this,” but phrases like this or similar ones “that claim to reveal secrets, scandals, or other sensational information about the advertised products or services” are now a thing of the past. Also gone are “photos in which body parts have been clearly enlarged and altered, police photos and photos of real accidents or disasters; ads with before-and-after photos advertising significant changes to the body” to promote services or products.
If used as clickbait, advertisements “in which negative life events such as death, accidents, illness, arrest, or bankruptcy are used to stir up fear, guilt, or other strongly negative feelings and thereby pressure the user to act immediately” are also no longer permitted.
Such tricks and attempts at deception are and always have been a means that can never replace genuine conceptual work and inventiveness. We are curious to see how the advertising landscape will change.
Source: support.google.com/adspolicy/answer/9773289?hl=en
