1,000 tips on how to achieve more growth with AI

More than 1,350 US and 103 German professionals from marketing, sales, customer service, and SEO took part in the survey conducted by CRM provider Hupspot. Although the sample size is small, the responses reveal some interesting trends, which are summarized below.

• 82% use AI or automation tools for work tasks.
• 89% see a major advantage in this because it means they spend less time on manual, time-consuming tasks.
• For 25%, AI tools are even “very important” for their everyday tasks.
• 75% say that AI can improve collaboration between departments in their company.
• 71% are pleased to have more freedom for the creative aspects of their work.
• 81% believe that AI tools can help extract insights from data that would otherwise remain undiscovered.
• 79% see AI as having the potential to improve the overall customer experience.
• 74% think that AI helps them better understand customer behavior.

But how does it work and what can you do with AI? We look at examples, practical experiences, and tips—not quite 1,000 yet, but almost.

An interesting experiment by a journalist at Handelsblatt: build up a second source of income and save on the cost of a management consultant who knows more about the subject than you do, namely how to actually set up a new company.

AI is a really hot topic in the creative community. Many authors, designers, comic artists, and illustrators condemn it outright, but some early pioneers are giving it a try and showing initial results that are already quite impressive.

What many creators particularly enjoy doing with AI is designing characters in all possible variations and forms.

At this stage, images etc. do not need to be perfect, but they should give an impression. With the right generative AI, you can already create first impressions here. This saves research time and allows you to show the client various possible options without a lot of graphic design work. The design time saved can then be put to much better use in the actual implementation.

This is a great way for websites and online shops that are being built or redesigned to quickly and easily place many products well in SEO rankings.

Same example as above. Sorry, dear mass writers, it doesn't look good. Unless you become original. 

Note: SEO copywriters naturally see this very differently. They argue that Google may (!) be able to recognize when texts are uniform, i.e., always have the same sentence lengths, or are too perfect, i.e., have no spelling mistakes. The technical terms for this are: “Perplexity,” i.e., confusion caused by errors, and “burstiness,” i.e., surprise in form or content. However, 1) German teachers should have a fundamentally different opinion about errors in texts, and 2) surprising moments in large amounts of text can be easily incorporated by following appropriate rules. Ultimately, this can also be achieved through monitoring and manual intervention, and that is what it is all about.

Writing texts for email newsletters is difficult, especially if you want them to be good. The tool itself is good and can be effective. But the texts in many ...? Well. At the same time, you have to send them regularly to achieve the desired results.

Website analysis tools have always been somewhat “smart” in the sense that they have many functions and ready-made reporting features to analyze the immense amounts of data generated when a website is offered and used. Now it seems like all providers are simply adding “AI” to the names of their tools. Certainly, all of them have undergone further development, but what exactly is AI about them, i.e., are they self-learning?

What does the tired strategist's brain do at the end of a long week? It searches for new exciting topics. How? By interacting with an artificial brain: in a “clash of the super brains.”

Here is a brief example with a quote from a colleague who has tried it out (homo ludens collegam): “... It's exciting to see what it generates on its own. And it's not bad at all. Significantly better than a few weeks ago, for example. You can also customize individual elements, such as adding plants or computers, etc. The AI even adjusts the shading, etc. ...”. Here in the example: Alteration of existing images (of the person being teased).

The first ones are already admitting it: whitepapers used by consulting firms to acquire leads are no longer written by them, but by some form of AI. This exposes an entire profession: the ground is already shifting beneath its feet.

A little treat at the end.