Knowledge Box

DRIVE moves and never holds still. Where do we get our input from? Our knowledge, our inspirations, our ideas, in order to be on the cutting edge for our customers? For that reason, we created our Knowledge Box. We present here interesting studies, examinations, scientific articles, articles published in trade magazines etc., so you can continue to get the best out of you and/or your company.

Content Marketing

• The attention span of customers decreases continuously these days, that’s why companies must endeavor generating the attention of customers again. Therefore, new Content-Strategies have to be developed.
  "So entwickelt man eine Content-Strategie entlang der Customer Journey“,
  Olaf Kopp, 2018
  Topic areas: content, content-strategy, customer journey, marketing, strategy

• An empirical analysis of the Content Marketing Strategies of german companies. On this occasion, the focus is on Content Strategy, Content Collection, Content Editing, Content Distribution and Content Controlling.
  "Content-Marketing-Strategien in der Unternehmenspraxis: Eine empirische Analyse“,
  Hans-Christian Riekhof, Teresa Jacobi, 2016
  Topic areas: content, empirical analysis, content-strategy, strategy, marketing

• Here you can find strategies and actions, how you can face the topic of making published content visible to the public without vanishing.
  "Marketing für Anfänger: So gehen deine Inhalte nicht in der Masse unter“,
  Niklas Grewe, 2020
  Topic areas: marketing, content, strategies, social media

• Marketing and Tiktok? Possible! How can marketers use this plattform for their own purpose?
  ,,Marketing auf Tiktok: So kreierst du eine Content-Strategie",
  Ceyhun Yakup Özkardes-Cheung, 2020
  Topic areas: content, marketing, Tiktok

• Using Call-to-Actions elements deliberately and correctly is a key skill.
  ,,Call-to-Action richtig im Marketing einsetzen",
  artegic AG, 2020
  Topic areas: Call-to-Action, marketing, layout

• How do potential buyers decide which product they buy?
  ,,Customer-Journey-Studie: Google und Amazon verlieren an Bedeutung",
  Joachim Graf, 2020
  Topic areas: customer journey, Google, Amazon, content-marketing

• An interview between social-media-trainer Felix Beilharz regarding user-generated content.
  ,,Social-Media-Experte Beilharz: ,Narzissmus funktioniert immer'",
  Frank Puscher, 2020
  Topic areas: social media, content-marketing, influencer

• Tips and tricks to write a blogpost successfully.
  ,,Gastbeiträge, Blogposts und mehr: So schreibt ihr einen guten Text",
  Clara Herdeanu, 2020
  Topic areas: blog, editing, advisor

• Qualitative content? That's how it's done!
  ,,6 Tipps, wie ihr eure Content-Produktion ohne Qualitätsverlust steigert",
  Cornelia Erichsen, 2020
  Topic areas: content, marketing

• Which key figures are important in order to measure the success of content-marketing?
  ,,Mit diesen KPI messt ihr den Erfolg eures Content-Marketings",
  Cornelia Erichsen, 2020
  Topic areas: content-marketing, KPI, measurement

• What are "sinnfluencers"?
  ,,Wie Sinnfluencer nachhaltig Content produzieren",
  Beatrix Loidl, 2020
  Topic areas: content, marketing, sinnfluencer, influencer

• How does data driven content marketing work?
  ,,Datengetriebenes Content Marketing: Die besten Strategien für erfolgreichere Online-Inhalte",
  Björn Darko, 2020
  Topic areas: content, marketing, strategy

• A manual to a good customer journey.
  ,,In 6 einfachen Schritten zur Customer-Journey-Map",
  Björn Kolbmüller, 2020
  Topic areas: customer journey, content, advisor

• How do you earn money through affiliate marketing?
  ,,Wie CPA hilft, mit Сontent Geld zu verdienen",
  OnlineMarketing.de, 2020
  Topic areas: Content, Affiliate Marketing

• Which content works best?
  ,,Studie: Kurze Inhalte erhalten mehr Backlinks",
  Aniko Milz, 2020
  Topic areas: content, strategy

• What should you look for when it comes to content marketing?
  ,,Welche Metriken zur Erfolgsmessung sind im Content Marketing wirklich sinnvoll?",
  Martin Ortgies, 2020
  Topic areas: content, tracking, marketing

• Quantity or quality for content?
  ,,Google klärt auf: Ist mehr Content wirklich besser?",
  Brian Rotter, 2020
  Topic areas: content marketing, editing

• Tools for a successful management of content-processes.
  ,,Redaktionsplan erstellen: 4 Tools zur Content-Planung",
  Cornelia Erichsen, 2020
  Topic areas: content-marketing, tools

• Tools for successful management of content marketing.
  ,,Content-Marketing: Diese Tools sorgen für den Durchblick",
  Karsten Zunke, 2020
  Topic areas: content marketing, tools, management

• The importance of digital content-strategies.
  ,,How a Digital-First Content Strategy Can Help Print [Winning Example]",
  Ann Gynn, 2020
  Topic areas: digital, print, content, marketing

• That is how you can simplify the buying prozess and optimize the customer journey.
  ,,5 Tipps von Facebook: So gelingt die ideale Customer Journey",
  Caroline Immer, 2020
  Topic areas: customer journey, sales, Facebook

• How do you produce good YouTube explanatory videos?
  ,,Content-Marketing: 20 Tipps fürs bessere Erklärvideos",
  Frank Puscher, 2020
  Topic areas: content, YouTube, explanatory videos

• Which days are important for content marketing in 2021?
  ,,Content-Kalender 2021: Die wichtigsten Aktionstage & Ereignisse für deine Kampagnen",
  OnlineMarketing.de, 2020
  Topic areas: content-marketing

• That is how you create a good content strategy.
  ,,In 5 Schritten zur erfolgreichen Content-Strategie",
  Cornelia Erichsen, 2021
  Topic areas: content, marketing, adviser

• The right handling of evergreen-content.
  ,,Was ist Evergreen-Content und wie pflegt man ihn?",
  Cornelia Erichsen, 2021
  Topic areas: content, marketing, SEO

• How is content marketing going in 2021?
  ,,Infografik: Das ist der Stand des Content Marketings 2021",
  Caroline Immer, 2021
  Topic areas: content, marketing, trends

• Which methods exist for content marketing?
  ,,Content-Themen finden: Warum Keyword-Recherche nicht alles ist",
  Elena Geiger, 2021
  Topic areas: content, keywords, marketing

• What is more relevant, many affiliate links or good content?
  ,,Trotz Link-Spam-Update: Anzahl der Affiliate-Links bei gutem Content irrelevant",
  Josefine Kramer, 2021
  Topic areas: content, affiliate-marketing, SEO

Social Media Marketing

• How effective is influencer marketing in reality? Do the expenditures generate the return on investment, which is hoped for?
  "Viel Lärm um nichts? Wie hoch der ROI beim Influencer Marketing wirklich ist“,
  Tina Bauer, 2016
  Topic areas: social media marketing, influencer marketing, ROI, Instagram, Facebook

• Pinterest develops to an important player in the advertising market.
  "Pinterest überholt Snapchat als drittgrößte Social-Media-Plattform“,
  Giuseppe Rondinella, 2020
  Topic areas: Pinterest, Snapchat, race, USA, Facebook, Instagram, ads

• Pinterest as a more and more attractive advertising platform.
  ,,Vom Bildernetzwerk zur Werbeplattform: So erfolgreich agieren Marken auf Pinterest",
  Karsten Zunke, 2020
  Topic areas: Pinterest, advertisment, brands

• How important is Instagram for the sales of Facebook?
  ,,Instagram: Ein Viertel vom Facebook-Umsatz; Nutzungsdauer 28 Minuten am Tag",
  Michael Kroker, 2020
  Topic areas: Facebook, Instagram, sales

• A youth trend or a big market opportunity? TikTok is booming.
  ,,TikTok mit 5,5 Millionen aktiven Nutzern in Deutschland – Spitzenwert in Europa",
  Michael Kroker, 2020
  Topic areas: TikTok, social media

• A study about how many people follow buying recommendations from private contacts.
  "Social Media: Einfluss auf Kaufentscheidungen wächst“,
  Roland Heintze, 2017
  Topic areas: social media, study, survey, sales

• Fascination social media: even after one and a half decades, on the one hand, everyone uses social media as a marketing instrument, on the other hand, only a few people really understand it. This article unravels this topic.
  "‘Likes‘ Lead to Nothing – and Other Hard-Learned Lessons of Social Media Marketing“,
  Dina Gerdeman, 2017
  Topic areas: social marketing, social media, marketing strategy, strategy, ads

• In this article, the growing importance of influencers as a marketing strategy is being thematized.
  "Studie: Jeder 5. Folgt Influencer-Empfehlung beim Shoppen“,
  Dieter Petereit, 2020
  Topic areas: social media, influencer marketing, marketing, strategy

• A blog as marketing strategies can be both, advantageous and disadvantageous, at the same time. What do you have to pay attention for, following such a strategy?
  "Blogger Relations: Eine Anleitung für Unternehmen“,
  Falk Hedemann, 2013
  Topic areas: blog, blogger-relation, marketing, strategy, guidance

• Contacting companies is getting easier nowadays, e.g. through messenger on Facebook or Direct Messaging on Instagram. Which possibilities arise here?
  "HOW BRANDS ARE USING APPLE, GOOGLE, FACEBOOK AND TEXTING TO CHAT UP CONSUMERS",
  Garett Sloane, 2020
  Topic areas: digital, social media, technology, clients contact

• The use of social media makes the usage of news decrease? According to scientists, the opposite is true. Surfing there gets you with with more news in touch.
  Main study: "SOCIAL SCIENCES: How social network sites and other online intermediaries increase exposure to news",
  Michael Scharkow et al. 2020
  
  Article: "VON WEGEN FILTERBLASE - Soziale Medien steigern Nachrichtenvielfalt",
  Jan Dönges, 2020
  
  Explanation: "Soziale Medien und Suchmaschinen sind laut Studie besser als ihr Ruf",
  JGU Mainz, 2020
  
  Topic areas: social media, news, filter bubble

• What is important in order to create a successful Instagram account?
  ,,11 Tipps für einen erfolgreichen Instagram-Account",
  Frank Puscher, 2020
  Topic areas: Instagram, social media, tips

• Social media as a possibility for purchasing goods.
  ,,Verkaufen auf Social Media: So erreichen Händler ihre Kunden auf Facebook und Co.",
  Anton Weste, 2020
  Topic areas: social media, online-sales

• Instagram introduces the new profile option "Guides".
  ,,Neue Profiloption bei Instagram: Guides sammelt Posts an einem Ort",
  Aniko Milz, 2020
  Topic areas: Instagram, IGTV, content

​​​

• With help of TikTok new monetization opportunities are created.
  ,,Vom Influencer zum Kult-Leader: TikToker revolutionieren das Influencer Marketing",
  Aniko Milz, 2020
  Topic areas: social-media-marketing, influencer-marketing, TikTok

• Facebook caried out a study regarding story ads.
  ,,Wirkungsstudie untersucht erstmals Effizienz von Anzeigen im Stories-Format",
  Facebook, 2020
  Topic areas: Facebook, stories, social-media-marketing

• Influencer-Marketing is at risk due to Covid-19.
  ,,Influencer Marketing auf dem Prüfstand – wie sehr schadet Covid-19 der Branche?",
  Aniko Milz, 2020
  Topic areas: Influencer-Marketing, Covid-19

• E-Mail-Marketing will soon be possible through Facebook, too.
  ,,Facebook als CRM: E-Mail-Kampagnen über Facebook Pages aufsetzen",
  Aniko Milz, 2020
  Topic areas: CRM, E-Mail-Marketing, Facebook

• LinkedIn expands in possible marketing measures.
  ,,LinkedIn launcht neue Retargeting Features und erweitert das Audience Network",
  Nadine von Piechowski, 2020
  Topic areas: LinkedIn, retargeting, ads

• A study investigating trust and authenticity of influencers on TikTok, Instagram and YouTube.
  „Ich vertraue Influencern auf TikTok mehr als meinen Freunden“,
  Aniko Milz, 2020
  Topic areas: influencer-marketing, TikTok, Instagram, YouTube, social media, study

• How can you generate follower on Instagram organically?
  ,,Organisch Instagram Follower aufbauen: Feed vs. Instagram Stories",
  Jan Firsching, 2020
  Topic areas: Instagram, social media, marketing

• WhatsApp marketing - still possible? Yes!
  ,,5 Möglichkeiten für kreatives WhatsApp Marketing",
  Christian Erxleben, 2020
  Topic areas: WhatsApp, marketing

• Opportunities to expedite your community management.
  ,,Facebook Statistiken für aktives Community Management: Welchen Effekt haben Kommentare auf Interaktionen",
  Jan Firsching, 2020
  Topic areas: social media, Facebook, community management, interactions

• Snapchat launches new features.
  ,,AR Features und Shops in der SnapMap: Snapchat präsentiert umfassende Neuerungen für die App",
  Nadine von Piechowski, 2020
  Topic areas: Snapchat, Shops, AR, marketing

• Tiktok introduces a new business-plattform.
  ,,Tiktok for Business: Tiktok launcht neue Marketinglösung",
  Cornelia Erichsen, 2020
  Topic areas: Tiktok, social-media-marketing

• How can you optimize LinkedIn ads?
  ,,10 Tipps für bessere Linkedin-Werbung", Frank Puscher,
  2020
  Topic areas: LinkedIn, ads, content-marketing

• Trustworthy reports will get more priority at Facebook.
  ,,Facebook verändert Ranking von Nachrichten",
  Helen Bielawa, 2020
  Topic areas: Facebook, ranking

• Don't make ads. Make TikToks! - Tips for successful TikTok-Marketing.
  ,,So geht Marketing auf TikTok: Diese Tipps hat die App für Unternehmen",
  Nadine von Piechowski, 2020
  Topic areas: TikTok, ads, marketing

• Which goals do you pursue on Instagram?
  ,,Instagram Werbeziele: Welche Ziele verfolgen Unternehmen auf Instagram",
  Jan Firsching, 2020
  Topic areas: Instagram, ads, marketing

• Avoidance of mistakes at Facebook Ads - That is how it is done!
  ,,Facebook Ads: 5 häufige Fehler und wie du sie vermeidest",
  Nadine von Piechowski, 2020
  Topic areas: Facebook, ads, marketing

• Influencer marketing in times of Covid-19?
  ,,Aperol, Disney und Tim Raue: So kann Influencer Marketing in Coronazeiten funktionieren",
  Philipp John, 2020
  Topic areas: influencer marketing, content, Covid-19

• A guide for Pinterest marketing.
  ,,Pinterest Guide: So geht Pin Marketing 2020",
  Aniko Milz, 2020
  Topic areas: Pinterest, marketing, guide

• Which connection exists between follower growth in Instagram and the frequency of postings?
  ,,Analyse: Instagram Follower-Wachstum und der Einfluss der Postingfrequenz",
  Jan Firsching, 2020
  Topic areas: Instagram, follower, growth, Influencer-Marketing

• How do TikTok hashtags work?
  ,,So funktionieren TikTok Hashtags",
  Jan Firsching, 2020
  Topic areas: TikTok, hashtags

• Which potential do podcasts possess for marketing?
  ,,Schlechte Podcasts: Quatscht mich nicht voll!",
  Tobias Spörer, 2020
  Topic areas: podcast, content, marketing

• Influencer marketing also for B2B?
  ,,Nicht nur für B2C: Wie B2B-Unternehmen von Influencer Marketing profitieren",
  Futurebiz, 2020
  Topic areas: influencer marketing, B2B, social media

• Targeting with Pinterest?
  ,,Mit den Pinterest Audience Insights Zielgruppen & Themenfelder identifizieren",
  Jan Firsching, 2020
  Topic areas: Pinterest, targeting, target groups, analytics

• The meaning of podcast ads.
  ,,Podcaster als Influencer: Wie funktioniert Podcast-Werbung?",
  Paula Thurm, 2020
  Topic areas: social media, podcasts, ads

• The possibility of targeting at LinkedIn.
  ,,Targeting nach Job und Branche: Microsoft bringt Linkedin-Profil-Targeting nach Deutschland",
  Kim Rixecker, 2020
  Topic areas: LinkedIn, targeting, jobs

• Why does every Instagram user see different content?
  ,,Personalisierung überall: Warum es das “eine” Instagram nicht mehr gibt",
  Jan Firsching, 2020
  Topic areas: Instagram, personalization, algorithm

• Hashtags are getting more important again.
  ,,Facebook Hashtags Comeback: Challenges, Volumen & Post-Empfehlungen im News Feed",
  Jan Firsching, 2020
  Topic areas: social media, hashtags, marketing

• How can you design ads at TikTok more efficiently?
  ,,Bessere Performance mit Tik Toks: Tipps für die Gestaltung von TikTok Anzeigen",
  Jan Firsching, 2020
  Topic areas: TikTok, ads, design

• A study to influencer marketing.
  ,,Studie zum Influencer Marketing: So wichtig sind Authentizität und Inklusion",
  Caroline Immer, 2020
  Topic areas: influencer marketing, social media, inclusion

• Which times of the day are for posts the best?
  ,,Die beste Uhrzeit für Social Media Posts in 2020",
  Futurebiz, 2020
  Topic areas: social media, posts, marketing

• The most important social media plattforms in 2021.
  ,,Social Media Cheat Sheet: Das sind die wichtigsten Social-Plattformen 2021",
  Aniko Milz, 2020
  Topic areas: social media, trends

• How can you make your social media posts accessable to all?
  ,,Inklusion im Internet: So werden Social-Media-Inhalte barrierefrei",
  Cornelia Erichsen, 2020
  Topic areas: social media, accessibility

• How should you design a Facebook ad?
  ,,All the Details on Facebook Ad Specifications and Dimensions",
  WebFX, 2020
  Topic areas: Facebook, ads, advisor

• A study about follower of companies in social media.
  ,,Social Media Studie: In welchen sozialen Netzwerken folgen Menschen Marken & Unternehmen?",
  Jan Firsching, 2020
  Topic areas: social media, study

• Increasing your reach with Wikipedia? This is how it is done!
  ,,Reichweite steigern durch Wikipedia-Eintrag: In 6 Schritten zum eigenen Eintrag",
  Nils Schwarz, 2020
  Topic areas: Wikipedia, reach, marketing

• What is social listening and why is it important?
  ,,7 Reasons Why Social Listening Is Important",
  Taylor Bern, 2020
  Topic areas: social media, marketing, branding

• The potential of TikTok.
  ,,Warum Startups Tiktok nutzen sollten",
  Vicky Isabelle Bargel. 2020
  Topic areas: TikTok, social media, marketing

• That is how you increase the reach and impact of your social media campaign.
  ,,Social Media Marketing: In 4 Schritten zur erfolgreichen Paid-Kampagne",
  Nadine von Piechowski, 2020
  Topic areas: social media, ads, marketing

• That is how you improve your social media communication.
  ,,4 Gründe, warum Social-Media-Kommunikation einen Paradigmenwechsel braucht",
  Laura Orlik, 2020
  Topic areas: social media, marketing

• Be prepared for 2021 with your social media!
  ,,10 Social Media Trends für 2021",
  Aniko Milz, 2020
  Topic areas: social media, marketing

• How does the YouTube algorithm work?
  ,,YouTubes Algorithmus: Die meistgestellten Fragen und ihre Antworten",
  Aniko Milz, 2020
  Topic areas: YouTube, content, marketing

• Where is potential for improvement for social media marketing in 2021?
  ,,Social Media Marketing 2021: Worin Marken & Unternehmen sich verbessern sollten",
  Jan Firsching, 2020
  Topic areas: social media marketing

• What do you have to consider regarding leads in social media?
  ,,Erfolgreich Leads generieren: Facebook erklärt, wie’s geht",
  Caroline Immer, 2021
  Topic areas: social media, leads

• This is what you have to consider for LinkedIn in 2021.
  ,,LinkedIn Marketing in 2021: Wohin geht es mit der Business-Plattform?",
  Aniko Milz, 2021
  Topic areas: LinkedIn, marketing, strategy

• Reasons why TikTok was relevant in 2020.
  ,,This Is Why You Heard About TikTok So Much in 2020",
  Taylor Lorenz, 2020
  Topic areas: TikTok, social media

• A podcast about social media in 2021.
  ,,Social-Media-Trends 2021: Was dieses Jahr wichtig wird",
  Luca Caracciolo, 2021
  Topic areas: social media, trends

• How many hashtags are optimal?
  ,,Neue Studie: So viele Hashtags solltest du auf Instagram benutzen",
  Aniko Milz, 2021
  Topic areas: social media, hashtags, reach

• Podcasts as a good advertising space.
  ,,Warum ein Podcast das ideale Marketing-Tool ist",
  Anne-Kathrin Velten, 2021
  Topic areas: podcasts, ads, marketing

• How does social media change?
  ,,The Evolution of Social Media and the Importance of Customer Content",
  Toby Britton, 2021
  Topic areas: social media, content, strategy

• How does gender language influence the performance of Facebook ads?
  ,,Kann Gendern in Ads die Performance verbessern?",
  Aniko Milz, 2021
  Topic areas: gender language, ads, social media

• These content formats work for social media.
  ,,Dauerhafter Social-Media-Erfolg: Mit diesen Content-Typen begeisterst du deine Follower",
  Nadine von Piechowski, 2021
  Topic areas: social media, content

• The importance of social media for retail trade.
  ,,Instagram als digitales Schaufenster für den Einzelhandel. Interview mit den #GründerInnenstadt Protagonistinnen",
  Jan Firsching, 2021
  Topic areas: social media, reach, communication

• How do you improve your Instagram appearance?
  ,,8 Tipps, um deinen Instagram-Auftritt zu optimieren",
  Aniko Milz, 2021
  Topic areas: advisor, Instagram

• How do you establish yourself on TikTok?
  ,,Pro Tips: TikTok Shares Advice on How Brands Can Establish a Presence on the Platform, and Generate Results",
  Andrew Hutchinson, 2021
  Topic areas: TikTok, social media

• Using LinkedIn as a brand-building-plattform more efficiently.
  ,,Brand Building auf LinkedIn: Neuer Report teilt Tipps für den langfristigen Markenaufbau",
  Aniko Milz, 2021
  Topic areas: LinkedIn, branding, social media

E-Commerce

• A synchronization between a Shopify-shop and Pinterest is possible now.
  ,,Shopify bekommt eine Pinterest-Integration",
  Jochen G. Fuchs, 2020
  Topic areas: E-Commerce, Pinterest, Shopify, apps

• An interview regarding emotions and loyalty in e-commerce.
  ,,Auf dem Weg zur „Customer Obsessed Culture“ – Interview mit Sitecore CMO Paige O’Neill",
  Nadine von Piechowski, 2020
  Topic areas: e-commerce, customer loyalty, marketing

• At which times of the week do you sale the most in E-Commerce?
  ,,Warum Onlinehändler vor allem den Sonntagabend im Visier haben sollten",
  Tobias Weidemann, 2020
  Topic areas: sales, E-Commerce, study

• What combines user-experience and the location of a customer?
  ,,Nah am Kunden: Wie der Standort die User-Experience verbessern kann",
  Julian Drees, 2020
  Topic areas: User-Experience, E-Commerce, personalization

• How do you measure the success of E-Commerce campaigns?
  ,,Wichtige KPIs und Metriken bei E-Commerce Kampagnen",
  Khoa Nguyen, 2020
  Topic areas: E-Commerce, ads, analysis

• What is important for E-Commerce in 2021?
  ,,E-Commerce 2021: Diese Trends bestimmen den Onlinehandel",
  Tobias Weidemann, 2020
  Topic areas: E-Commerce

• The importance of online reviews.
  ,,5 Tipps für Onlinehändler, wie sie Bewertungsportale fürs Marketing nutzen",
  Tobias Weidemann, 2021
  Topic areas: reviews, e-commerce, shops

• Content influences customers regarding their purchace decision.
  ,,Content: Die beste Strategie für mehr Umsatz in Onlineshops",
  Vera Scheuering, 2021
  Topic areas: content, e-commerce, sales

Branding

• Why do many companies have a blue logo?
  ,,Farbpsychologie: Das steckt hinter den Logos von Facebook, Google und Co.",
  Claudia Wieschollek, 2020
  Topic areas: logo, branding, psychology

• Which mistakes can arise through branding?
  ,,Branding-Fails: Mit diesen 6 Fehlern sabotiert ihr eure Marke",
  Catarina Cottone, 2020
  Topic areas: branding, marketing

• An interview between Brian Kenny and an expert on customer behavior, Shelle Santana, about the importance of branding in comparison to the pure advertising of products
  "Super Bowl Ads Sell Products, but Do They Sell Brands?“,
  Brian Kenny, 2019
  Topic areas: branding, products, ads, customer behaviour

• What do you think about seeing a golden, curved M? How important is branding?
  ,,Branding versus Conversion-based Marketing – was hat Zukunft?",
  Torben Platzer, 2020
  Topic areas: marketing, branding, brand

• The importance of positioning of the own brand.
  ,,Drahtseilakt Brand-Experience – wie weit müssen Marken gehen?",
  Bernd Lynen, 2020
  Topic areas: branding, product placement, digitalization

• How branding can generate future growth.
  ,,How the Smartest DTC Brands Will Evolve, and What They Can Teach You",
  Emily Heyward, 2020
  Topic areas: branding, E-Commerce

• Can you use Twitter as a plattform for branding?
  ,,​​​​​Funktioniert Twitter als Markenplattform?",
  Frank Puscher, 2020
  Topic areas: branding, marketing, Twitter

• How can you create a good brand loyalty?
  ,,Six Strategies For Building Exceptional Brand Loyalty",
  Martin Zwilling, 2020
  Topic areas: branding, marketing, growth

• The connection between emotions and branding.
  ,,Why It’s Time for Brand Leaders to Get Serious About Emotion",
  Kevin Perlmutter, 2020
  Topic areas: branding, emotions, psychology

• A manual for rebranding.
  ,,5 Tipps für dein Rebranding",
  OnlineMarketing.de, 2020
  Topic areas: branding, rebranding, advisor

• The power of the active recommendation.
  ,,So machen Marken ihre Kunden zu treuen Fans",
  Konrad Weßner, 2021
  Topic areas: brands, sales

• Which options does LinkedIn offer regarding structuring branding?
  ,,LinkedIn Guide: So baust du deine Brand auf",
  Aniko Milz, 2021
  Topic area: LinkedIn, branding, social media

• Tips for proper branding.
  ,,Does Your Brand Voice Need to Be Distinctive?",
  Mike Reed, 2021
  Topic areas: branding, social media

Human Resources

• Data are nice and good but this article deals with the huge importance of human interaction for entrepreneurial success stories.
  "Your Data-Driven Marketing Is Harmful. I Should Know: I Ran Marketing at Google and Instagram“,
  Eric Solomon, 2020
  Topic areas: HR, staff, data, interactions

• In fast moving times, employee teams must work together efficiently and reliably, even if they’re not working at the same location. Thus, good strategies have to be evolved in order to ensure a successful cooperation.
  "Die 6 besten Teambuilding-Strategien für Remote-Teams“,
  Isa von Hobe, 2019
  Topic areas: teambuilding, remote-teams, cooperation, strategy

• A scientific study which deals with the importance of a human contact person when it comes to high involvement buying decisions, e.g. in the financial sector.
  "Mitigating the Negative Effects of Customer Anxiety through Access to Human Contact“,
  Michelle A. Shell, Ryan W. Buell, 2019
  Topic areas: involvement, self-service, customer behavior, customer decisions, social psychology

• Tips and tricks for Remote Teams.
  ,,A Remote Work Expert's Top 4 Tips for Managers",
  Sophie Downes, 2020
  Topic areas: Remote Teams, productivity

• Profit or employees in times of crisis? The answer for that is delivered by billionaire Mark Cuban.
  ,,Billionaire Mark Cuban Just Gave Businesses a Valuable Lesson in Crisis Leadership",
  Betsy Mikel, 2020
  Topic areas: crisis, profit, employees

• How do personnel officers find qualified employees during Covid-19?
  ,,How to Hire During a Pandemic",
  Matt Haber, 2020
  Topic areas: staff, employment, Covid-19

• Tips for successful recruiting.
  ,,Diese Fallen solltest du beim Recruiting unbedingt vermeiden",
  Alexandra Vollmer, 2020
  Topic areas: staff, recruiting, advisor

• Three tips for successful leading of remote teams.
  ,,3 Simple Lessons I've Learned Managing a Fully Remote Team",
  Jason Aten, 2020
  Topic areas: staff, remote teams

• How can you further educate your employees online?
  ,,Vom Wissens-Provider zum Enabler: Worauf Unternehmen bei der Erstellung digitaler Trainings achten sollten",
  Jens Oppermann, 2020
  Topic areas: staff, training, further education

• What instinct avoidance has to do with good leadership.
  ,,Was gute Führung mit Triebverzicht zu tun hat – und warum das so wichtig ist",
  Alexandra Vollmer, 2020
  Topic areas: staff, leadership

• What do you need to be a good executive?
  ,,Musst du zur Führungskraft geboren sein?",
  Andreas Weck, 2020
  Topic areas: human resources, leadership, advisor

• How do you create a good working climate for remote teams?
  ,,6 Ways to Create a Positive Work Culture for Remote Teams",
  Jeff Steen, 2020
  Topic areas: remote teams, staff, working climate

• Which new leadership styles did evolve?
  ,,Diese Führungstrends verändern die Unternehmenswelt radikal",
  Andreas Weck, 2020
  Topic areas: leadership, staff, interview

• Which influence does positive thinking have on everyday work?
  ,,Positives Denken im Job – So hilft es dir im Berufsalltag",
  Nicole Inez Fuchs, 2020
  Topic areas: mindset, psychology, everyday work

• How can you foster your self-presentation through personal branding?
  ,,Personal Branding: Warum Sichtbarkeit im Netz mehr als Karriereförderung ist",
  Tobias Weidemann, 2020
  Topic areas: personal branding, career, social media

• What has changed in recruitment because of Covid-19?
  ,,HR-Trends 2021: So hat das Coronajahr das Recruiting nachhaltig verändert",
  Michelle Winner, 2020
  Topic areas: recruiting, staff, Covid-19

• Which advantages do social media have for recruiting?
  ,,Digital Recruiting 101: Wie Social Media Recruiting Talente von deinem Unternehmen überzeugt",
  Michelle Winner, 2021
  Topic areas: social media, staff, recruiting

• A study on the wishes and expectations of the Gen Z in jobs.
  ,,Studie: Das wünschen sich Gen Z und Millennials im Job",
  Henning Eberhardt, 2021
  Topic areas: staff, Gen Z

Company Strategies

• An interview between DMV-president Dr. Ralf Strauß and absatzwirtschaft about marketing in times of coronavirus.
  ,,Coronavirus und Marketing: nichts für “Schönwetter-Kapitäne”,
  Vera Hermes, 2020
  Topic areas: coronavirus, marketing

• Creating cooperations which would have been unthinkable of before: Which strategies exist for the purpose of reaching new customer groups and consequently increasing the sales?
  "So entwickelst du erfolgreiche Ökosystem-Strategien“,
  Julian Kawohl, Denis Krechting, Peter Borchers, 2019
  Topic areas: ecosystem-strategies, strategy, cooperation, copartnerships

• How can you create marketing strategies as a company, which takes the own success as well as the whole world into account?
  "7 Ways Marketers Can Stop Destroying Our Environment“,
  Jessica Lohmann, 2019
  Topic areas: marketing strategies, environment, sustainability

• How hard is it to change the customer buying behaviour more sustainably?
  ,,Consumers don’t want to choose between sustainability and convenience",
  Molly Fleming, 2020
  Topic areas: sustainability, buying behaviour, strategy

• A scientific study about the influence of CEOs on public opinions, which are not connected with their own company directly.
  "Assessing the Impact of CEO Activism“,
  Aaron K. Chatterji, Michael W. Woffel, 2019
  Topic areas: CEO, opinions, society, social activism

• Is an AI really able to analyze the needs of customers? Or do you still need a human for that purpose?
  "Don’t Turn Your Marketing Function Over to AI Just Yet“,
  Kristen Senz, 2019
  Topic areas: AI, artificial intelligence, marketing strategy, product marketing

• By monitoring human behaviour unobtrusively, mobile sensing technologies have the potential to improve our daily lives. Initial results from a field study demonstrate that such passive technologies can detect a complex psychological state in an uncontrolled, real-life environment.
  "Using multimodal wearable technology to detect conflict among couples“,
  Adela C. Timmons et al., 2019
  Topic areas: psychology, sensing technology, love, partnerships

• Which are promising strategies for a successful brand management?
  "Digitale Markenführung: Starke und völlig neue Markenerlebnisse“,
  Prof. Dr. D. Georg Adlmaier-Herbst, 2020
  Topic areas: brand management, digital media, strategies

• Like many other things, marketing develops during time. Which new trends can we expect?
  "6 Tech-Trends, denen sich Marketer 2020 nicht entziehen können",
  2020
  Topic areas: marketing, trends, technology

• What will be working in an office look like after COVID-19?
  ,,Our offices will never be the same after COVID-19. Here's what they could look like",
  Mark Wilson, 2020
  Topic areas: COVID-19, office, hygiene

• Smart assistants function as a decision maker for user decisions increasingly
  ,,Marketing: Warum die 4 R für smarte Assistenten eine Rolle spielen",
  Lukas Mohr, 2020
  Topic areas: marketing, smart assistants, user decisions

• The most important results of an analysis for the marketing field.
  ,,Corona-Analysen: Nachhaltigkeit und Konsumenten-Typen",
  Henning Eberhardt, 2020
  Topic areas: Covid-19, marketing, study

• How do customer experience and brand-design influence each other?
  ,,Wieso Customer-Experience und Brand-Design Hand in Hand gehen müssen",
  Philipp Pohlmann, 2020
  Topic areas: customer experience, brand-design, marketing

• Procedures to develop digital business ideas successfully?
  ,,Disruption ist jetzt – wie Unternehmen zur richtigen Idee kommen",
  Eric Schott, 2020
  Topic areas: entrepreneurship, business ideas, advisor

• How can SMEs push the transformation of their organisation ahead?
  ,,Digitale Transformation: In 5 Schritten zur erfolgreichen Unternehmensstrategie",
  Philipp Wachter, 2020
  Topic areas: transformation, SME, technologies

• The importance of technological progress is being thematized here.
  ,,Warum jedes Unternehmen sich vom technologischen Fortschritt leiten lassen sollte",
  Jan Linketscher, 2020
  Topic areas: technology, progress, mindset

• What has changed in the B2B area because of Covid-19?
  ,,Coronakrise: Wie Covid-19 das B2B-Verkaufsmodell verändert hat",
  Martin Ortgies, 2020
  Topic areas: B2B, sales, Covid-19, studies

• What to do if insolvency threatens your company?
  ,,Wege aus der Krise: Das können Unternehmen tun, wenn die Insolvenz droht",
  Robert Schiebe, 2020
  Topic areas: digitalization, insolvency, advisor

• How to treat customers correctly in times of Covid-19?
  ,,How to Handle Customers Who Won't Follow Safety Rules",
  Emily Canal, 2020
  Topic areas: Covid-19, customer management

• There is great sales potential behind explanatory videos!
  ,,Das Marketing-Potenzial von Erklärvideos",
  Natalie Ediger, 2020
  Topic areas: content-marketing, explanatory videos, sales

• A guide to business digitization.
  ,,Was bedeutet digitale Transformation eigentlich konkret?",
  Stephan Dörner, 2020
  Topic areas: digitalization, advisor

• The importance of digital offer communication.
  ,,Woolworth setzt auf digitale Angebotskommunikation",
  Ulrike App, 2020
  Topic areas: digital, print, communikation

• Which influence has digitalization on local marketing?
  ,,Wie Sie der Digitalisierung im Partner Marketing auf die Sprünge helfen",
  Yannik Bockius, 2020
  Topic areas: marketing, digitalization, strategy

• How can design your brand authentically?
  ,,So finden Marken die richtige Balance zwischen Authentizität und Kreativität",
  Burkhard Leimbrock, 2020
  Topic areas: brand, brand identity

• How can you build trust in digital business?
  ,,Building Trust In Digital Business",
  Brian Solis, 2020
  Topic areas: digitalization, trust, marketing

• Which influence has the digital world of work on job profiles?
  ,,Die neue Arbeitswelt ist digital – fast überall",
  Michael Donhauser, 2020
  Topic areas: digitalization, jobs

• How can you deal with decreasing advertising revenues during Covid-19?
  ,,Digitalabos versus Werbeanzeigen – Krisenzeiten erfordern neue Methoden",
  Jan Reichert, 2020
  Topic areas: ads, displays, Covid-19

• How can a good handling with data result in a more efficient communication with customers?
  ,,Technik verändert das Marketing – aber Unternehmen sind langsam",
  Christine Mattauch, 2020
  Topic areas: data, management, digitalization

• How do your potential customers behave?
  ,,Buyer Personas richtig entwickeln und effizient nutzen",
  Omid Rahimi, 2020
  Topic areas: customers, Buyer Personas, sales

• A study about marketing while Covid-19.
  ,,Transformation während Corona: CMOs im Aufbruch ins Ungewisse",
  Henning Eberhardt, 2020
  Topic areas: marketing, Covid-19, customer needs

• Why faulty marketing is one of the main reasons for failure?
  ,,Warum so viele Start-ups am Marketing scheitern",
  Anne-Kathrin Velten, 2020
  Topic areas: marketing, start-ups

• What does poker have in common with entrepreneurship?
  ,,Tipps fürs Business: Was Unternehmer von Pokerspielern lernen können",
  Vicky Isabelle Bargel, 2020
  Topic areas: entrepreneurship, strategy

• What is important for digital marketing in 2021?
  ,,State of Digital Marketing: Fokus auf Personalisierung, Segmentierung & Performance in 2021.",
  Jan Firsching, 2020
  Topic areas: marketing, sales, digitalization

• A five-part column about media.
  ,,Was Sie schon immer über Media wissen wollten",
  Henning Eberhardt, 2020
  Topic areas: media, marketing, ads

• A study on dealing with Gen Z.
  ,,OK Zoomer“: So geht zeitgemäßes Marketing für die Gen Z",
  Caroline Immer, 2021
  Topic areas: marketing, social media, communication

Advertisment/ Product Placement / SEO

• Search Engine Optimization (SEO) is present all around. So how can you reach that your rankings of the relevant keywords do not stagnate but increase in positions?
  "Drei Strategien, um stagnierende Rankings zu überwinden“,'
  Leonard Brahm, 2019
  Topic areas: SEO, Google, keywords, ranking, strategy

• Reaching target groups and minimizing divergence loss: This should be the goal of every ad campaign. Still, many companies do mistakes.
  "Nur 43 Prozent der Werbekampagnen sind personalisiert“,
  Rakuten Marketing, 2020
  Topic areas: ads, targeting, ad campaigns

• Spotify expands on possibilities as an ads place. Which these are, you can read about in the following article.
  ,,Werbung in Podcasts: Spotify führt datengetriebene Vermarktungstechnologie ein",
  Meedia, 2020
  Topic areas: ads, Spotify, podcasts

• The belief that e-mail marketing is dead, is simply wrong. How can you face this topic in 2020?
  "5 Exciting Email Marketing Trends to Watch in 2020",
  Thomas Griffin, 2020
  Topic areas: marketing, e-mail marketing, trends

• E-Mail-Marketing does still work!
  ,,E-Mail-Marketing: Jeder 4. Newsletter wird geöffnet",
  Tobias Weidemann, 2020
  Topic areas: E-Mail-Marketing, study

• The switch from Google to the complete Mobile First approach.
  ,,In spätestens einem Jahr: Google setzt vollständig auf Mobile-First-Index",
  Patrick Büttgen, 2020
  Topic areas: SEO, Mobile First, Google

• How can you track the right customer-journey of individual customers?
  ,,Über Cookies hinaus: So erfasst du die qualitativen Daten der Customer-Journey",
  Katharina Rainer, 2020
  Topic areas: customer-journey, data management, cookies, data protection

• Spotify offers advertising spaces in podcasts now.
  ,,Spotify startet flexibles Werbeformat für Podcast-Marketing in Deutschland",
  Dieter Petereit, 2020
  Topic areas: Spotify, podcasts, ads, marketing

• How can you improve your next Google search result?
  ,,Schlechte Suchergebnisse? Google weist darauf hin und gibt Tipps zur Verbesserung",
  Dieter Petereit, 2020
  Topic areas: Google, search results, SEO

• A study about ranking factors of Google and each importance.
  ,,Studie zu Google-Rankingfaktoren: Diese sind wirklich relevant",
  Patrick Büttgen, 2020
  Topic areas: Google, SEO, study

• Rather Google as a plattform for search engine marketing or Bing?
  ,,Suchmaschinenmarketing mit Bing: Ewiger Underdog oder sinnvolle Ergänzung?",
  Philipp Reittinger, 2020
  Topic areas: SEO, Google, Bing

• Google introduces a new ranking factor.
  ,,Neuer Rankingfaktor bei Google: Page Experience stellt User in den Mittelpunkt",
  Niklas Lewanczik, 2020
  Topic areas: Google, SEO, Page Experience

• An interview with Christian Rätsch, CEO of Saatchi & Saatchi regarding advertisement, values and way of working after Covid-19.
  ,,Werbung ist ein Spiegel der Gesellschaft",
  Vera Hermes, 2020
  Topic areas: interview, ads, Covid-19, marketing

• Is Microsoft Advertising an alternative to Google Ads?
  ,,Google Ads vs. Microsoft Advertising: 5 wichtige Unterschiede bei den Suchmaschinen-Riesen",
  Robert Franzke, 2020
  Topic areas: SEA, Google, Microsoft

• Google Rich Results are being introduced.
  ,,Googles Rich Results Test unterstützt jetzt alle Features für Rich-Suchergebnisse",
  Niklas Lewanczik, 2020
  Topic areas: Google, SEO

• A new Googe ad-format is being introduced.
  ,,Neue Werbeoptionen bei Google: Advertister können mit Swirl jetzt 3D Ads schalten",
  Nadine von Piechowski, 2020
  Topic areas: Google, ads, SEA

• New metrics are being introduced at SEO.
  ,,Purchase und Churn Probability: Neue vorausschauende Metriken für Google Analytics",
  Niklas Lewanczik, 2020
  Themengebiete: SEO, Google, Analytics

• Which links are being clicked at when searching at Google?
  ,,Jeder Dritte klickt auf den ersten Google-Link",
  Jake Pietras, 2020
  Topic areas: Google, SEO

• Web Vitals explained.
  ,,Google erklärt: So werden die Web Vitals gemessen",
  Cornelia Erichsen, 2020
  Topic areas: Google, SEO, metrics

• How important ist personalization?
  ,,Personalisierung effektiv nutzen: Wie Händler auch in schwierigen Zeiten das Vertrauen der Kunden gewinnen",
  Paige O'Neill, 2020
  Topic areas: personalization, tracking, trust 

• How are websites ranked by Google?
  ,,SEO: Der Google-Pagerank deiner Seite kann zwischen 0 und 65.535 liegen",
  Jörn Brien, 2020
  Topic areas: Google, SEO, websites, ranking

• Alternatives to Google Analytics.
  ,,Google Analytics: 9 Alternativen zur Besucher-Analyse",
  Cornelia Erichsen, 2020
  Topic areas: trackingtools

• The value of Google My Business.
  ,,Google My Business: So optimierst du dein Unternehmensprofil",
  Caroline Immer, 2020
  Topic areas: Google

• What do designers have to pay attention for regarding SEO?
  ,,SEO für Designer: Diese Grundregeln musst du einhalten",
  Dieter Petereit, 2020
  Topic areas: SEO, design

• Which legal requirements exist for SEO?
  ,,SEO: So klappt es mit juristisch wasserdichtem Content",
  t3n, 2020
  Topic areas: SEO, Google

• Content needs to fulfill certain quality standards to rank well at Google.
  ,,Google-Expertin erklärt, wie du Thin Content vermeidest und gut rankst",
  Claudia Wieschollek, 2021
  Topic areas: SEO, content, affiliate marketing

• That is how you can get a easy entry into SEO.
  ,,SEO: Diese Roadmap inklusive Gratis-Ressourcen hat alles, was du wissen musst",
  Claudia Wieschollek, 2021
  Topic areas: SEO, trainings

• New findings for rankings at Google.
  ,,Google bestätigt: SEO-Mehrwert für sehr lange Title Tags in der Suche",
  Niklas Lewanczik, 2021
  Topic areas: SEO, Google, ranking

Cookies, Tracking & Data Protection

• Websites shall not be hidden behind cookies. Which regulations have browser developers made in order to ensure more order?
  ,,EU-Datenschutzbehörde zur DSGVO: Cookie-Consent reicht nicht",
  Tobias Weidemann, 2020
  Topic areas: cookies, tracking, GPDR

• What happens after the vanishing of Third-Party-Cookies?
  ,,People-Based-Marketing als Alternative zu Cookies?",
  Marina Rößer, 2020
  Topic areas: cookies, tracking

• Google Chrome plans to block resource hungry ads.
  ,,Chrome blockiert zukünftig allzu ressourcenhungrige Werbung",
  Kim Rixecker, 2020
  Topic areas: Google Chrome, ads, data protection

• The New York Times plans to abolish Third-Party-Cookies in 2021.
  ,,Targeting ohne Drittanbieter: New York Times will Tracking-Cookies loswerden",
  Kim Rixecker, 2020
  Topic areas: cookies, tracking, data protection

• The new ruling of the Federal Court will finally let the accustomed cookie market break away.
  ,,BGH-Urteil: Das Cookie ist tot, seht es endlich ein!",
  Tobias Weidemann, 2020
  Topic areas: cookies, tracking, court ruling

• Google plans to delete user data faster.
  ,,Google löscht Aktivitäts-Daten nach 18 Monaten",
  W&V, 2020
  Topic areas: Google, data protection

• Which alternatives exist to Third-Party-Cookies?
  ,,Auf Reisen ohne Cookies – Personalisierte Kundenansprache mit Contextual Marketing",
  Aline Zenses, 2020
  Topic areas: cookies, data protection, tracking, customer journey

• Google introduces a new alternative to Third Party Cookies.
  ,,Trust Tokens: Googles Alternative zu Third Party Cookies",
  Niklas Lewanczik, 2020
  Topic areas: Google, tracking, cookies, Third Party Cookies, ads

• The importance of a well-designed consent banner.
  ,,Mit Opt-In Optimization zu weniger Marketingblindflug",
  Hendrik Herms, 2020
  Topic areas: cookies, Opt-In, design

• The new Google Tag Manager was launched.
  ,,Google Tag Manager: So funktioniert das serverseitige Tagging",
  Demir Jasarevic, 2020
  Topic areas: tagging, Google, tracking

• How do you design your website SEO optimized?
  ,,SEO-optimierte Texte: Worauf es 2021 ankommt",
  Martin Ortgies, 2021
  Topic areas: SEO, websites, communication

Dealing with your website

• How can you deal with your company-website during COVID-19?
  ,,Vorübergehend geschlossen: So solltet ihr euren Online-Auftritt anpassen",
  Kim Rixecker, 2020
  Topic areas: website, COVID-19, Google Search

• How to get a new look for your website.
  ,,Webdesign: Framework PaperCSS gibt Websites eine analoge Optik",
  Dieter Petereit, 2020
  Topic areas: webdesign

• You can achieve a good Customer Experience through a well designed User Interface.
  ,,Das perfekte Kundenerlebnis: Die Mischung aus User Experience und User Interface Design macht‘s",
  Mike Zeiler und Patrick Benner, 2020
  Topic areas: Customer Experience, User Interface, UX

• How should you design the website navigation?
  ,,Webdesign: Diese Grundsätze der Seitennavigation sind zeitlos",
  Dieter Petereit, 2020
  Topic areas: websites, navigation, design

• How do you design your own website?
  ,,Tipps für die eigene Website: Diese 7 Dinge solltest du beachten",
  Nadine von Piechowski, 2021
  Topic areas: website, design

Information Technology

• Applying for an ID from home? Some cities already work at such a solution. But which issues arise and what do you have to look for?
  "E-Gouvernment: Digitale Identität hat schweren Stand“,
  Susan Rönisch, 2020
  Topic areas: data protection, E-Gouvernment, survey

• Meantime, TYPO3 is an important support for the internet. But on what was TYPO3 built on and which advantages does it have?
  ,,Goldene Zeiten mit TYPO3",
  Knowis Magazin, 2018
  Topic areas: TYPO3, programming, Websites

• The tasks of a CMS changed during this century quite a lot, what do you have to look for nowadays?
  "Inhalte für alle(s): Was ist eigentlich ein Headless CMS?",
  Dieter Petereit, 2020
  Topic areas: CMS, frontend, backend, design

• The relevance and the de facto simplicity of an intranet system is being thematized in this article.
  "Ein Intranet (fast) ohne die IT-Abteilung?",
  Ricardo Thiele, 2020
  Topic areas: intranet, communication, IT

• How can you bait a black-hat-hacker?
  ,,Was ist eigentlich ein Honeypot?",
  Kathrin Stoll, 2020
  Topic areas: IT-security, cyber attacks

• When developers want to be funny:
  ,,Entwicklerhumor: 10+ witzige API für dein nächstes Web-Projekt",
  Dieter Petereit, 2020
  Topic areas: API, development, humor

• Which innovations are about to come with the next version of Python?
  ,,Wenige Wochen bis Python 3.9: Das erwartet Pythonistas bei der neuen Version",
  Kathrin Stoll, 2020
  Topic areas: IT, Python, update

• A small collection of useful open-source-tools for everyday tasks.
  ,,Omatsuri: Diese 11 Alltags-Tools für Webentwickler funktionieren offline",
  Dieter Petereit, 2020
  Topic areas: development, open-source

• How can you guarantee that user information is secured?
  ,,Platform-Security – so können Inhalte geschützt und sicher ausgetauscht werden",
  Stefan Adolf, 2021
  Topic areas: data protection, IT

Suggestions or questions?

Contact us at pole-position[at]drive.eu. We are looking forward to various thoughts!