DRIVE Blog

When a critical security incident is reported in the digital realm, every second counts. Recently, a serious vulnerability in the PHP programming…

What has changed about search?

Search is no longer a single system or a single place. People search on Google, YouTube, social platforms,…

We know advertising on Google. Advertising on Instagram, too. But advertising right in the middle of a conversation with an AI? That is now a reality.

Companies have far more knowledge than what is visible on their websites or in traditional marketing materials. Products, applications, expert…

Creating content for a website today means more than simply publishing information and waiting for someone to find it. Search engines and new AI tools…

Artificial intelligence is transforming how we create content. But how can customers tell if an image, text, or video is authentic? The European…

Do you have a powerful product, a vital message, or an event that needs to move people? Then let the world experience it in real time. Whether you are…

Convey learning content in small, targeted chunks – here's how. Fast, cost-effective, and effective.

We had the opportunity to be guests at the Institute for Manufacturing Technology and Machine Tools (IFW) in Garbsen. During a workshop, we…

Exciting conversations, trends, and networking.

How retailers and manufacturers should deal with the new EU GPSR regulation.

It is important to send clear signals. This is particularly true in turbulent times, but also at other times.

Deepening friendships, strengthening relationships, promoting exchange—that's what drives us at DRIVE.

“DRIVE - Bootstrap” - the brand new content builder from DRIVE that lets you build websites super fast, super easy, and super well. How does it work?…

What to look out for and how to prevent problems.

The Hebammenzentrale Hanover is celebrating its fifth anniversary. With DRIVE

BeReal promises a lot – can the social media app deliver?

Be inspired: This is how we use design thinking to create innovative and tailor-made solutions.

DRIVE does not work for misanthropic parties, groups, or organizations such as the AfD. As a matter of principle.

Germany’s Digital Services Act (Digitale-Dienste-Gesetz, or DDG) significantly changes the regulatory landscape for digital platforms within the…

Up or down – quo vadis, Hanover? Good location marketing and the basics for achieving it!

Easter eggs help your website stick in people's minds!

Accessibility on social media is an important aspect of ensuring that all people, regardless of their abilities, can participate in the content.

DRIVE at the German-French Business Club on the Côte d'Azur.

DRIVE was the winner of the German Marketing Award 2023!

As people, as an agency, and as communicators

What role does XING still play for companies?

With the AWS European Sovereign Cloud, Amazon is launching a purely European cloud offering in the EU—a launch date has yet to be announced.

NEOS introduces itself: how the comprehensive use of the CMS NEOS is a powerful alternative to WordPress

Social media in 2023 – is it still a thing? Which platforms should you be active on? Who will be particularly important this year? Which platform is…

LinkedIn is just full of self-promoters – at least that's how it seems when you're fairly new to the platform and seeing social selling and corporate…

But is it doing enough to achieve this? Is there still room for improvement? We take a look, focusing on the north in general and the Hanover region…

An industry in search of itself.

Presenting your company in an appealing way on LinkedIn... is that even possible? Yes—and companies looking to recruit new employees should definitely…

Following the core update in March 2023, Google announced another major core update in August that will significantly affect search results.

The strengths of DRIVE? They are well known. Design & creation, software & development, strategy, concept & text. Big challenges, strong themes,…