DRIVE Blog

Learn more quickly MICRO LEARNING
Convey learning content in small, targeted chunks – here's how. Fast, cost-effective, and effective.

DRIVE Workshop at IFW: Shaping the Future Together
We had the opportunity to be guests at the Institute for Manufacturing Technology and Machine Tools (IFW) in Garbsen. During a workshop, we…

DRIVE at the IJK Career Expo 2024
Exciting conversations, trends, and networking.

Navigating the GPSR Online
How retailers and manufacturers should deal with the new EU GPSR regulation.

The topics for 2025 (2/3) in design and strategy
It is important to send clear signals. This is particularly true in turbulent times, but also at other times.

DRIVE at the Franco-German Business Club of the French Riviera
Deepening friendships, strengthening relationships, promoting exchange—that's what drives us at DRIVE.

How to build websites easily, quickly, and effectively
“DRIVE - Bootstrap” - the brand new content builder from DRIVE that lets you build websites super fast, super easy, and super well. How does it work?…

When brands die...
What to look out for and how to prevent problems.

5 years Hebammenzentrale
The Hebammenzentrale Hanover is celebrating its fifth anniversary. With DRIVE

Spontaneous. Uncontrived. Authentic? BeReal!
BeReal promises a lot – can the social media app deliver?

Design Thinking: Our path to user-centered solutions
Be inspired: This is how we use design thinking to create innovative and tailor-made solutions.

To put it straight: ...
DRIVE does not work for misanthropic parties, groups, or organizations such as the AfD. As a matter of principle.

What’s Changing with Germany’s New Digital Services Act (DDG)
Germany’s Digital Services Act (Digitale-Dienste-Gesetz, or DDG) significantly changes the regulatory landscape for digital platforms within the…
How can I rock my city?
Up or down – quo vadis, Hanover? Good location marketing and the basics for achieving it!

How to use Easter eggs on your website to engage your target audience!
Easter eggs help your website stick in people's minds!

Accessible posting on social media
Accessibility on social media is an important aspect of ensuring that all people, regardless of their abilities, can participate in the content.

Allons, enfants!
DRIVE at the German-French Business Club on the Côte d'Azur.

Marketing Award 2023 - Winner
DRIVE was the winner of the German Marketing Award 2023!

#Neveragainisnow – Stand up and take a stand
As people, as an agency, and as communicators

XING - Still relevant for B2B?
What role does XING still play for companies?

AWS European Sovereign Cloud launches as a new independent cloud for Europe
With the AWS European Sovereign Cloud, Amazon is launching a purely European cloud offering in the EU—a launch date has yet to be announced.

NEOS – What is it and why is it better than WordPress?
NEOS introduces itself: how the comprehensive use of the CMS NEOS is a powerful alternative to WordPress

State of Social Media 2023 – Current Trends and Recommendations
Social media in 2023 – is it still a thing? Which platforms should you be active on? Who will be particularly important this year? Which platform is…

Social Selling and Corporate Influencer on Linkedin
LinkedIn is just full of self-promoters – at least that's how it seems when you're fairly new to the platform and seeing social selling and corporate…

IT wants a future!
But is it doing enough to achieve this? Is there still room for improvement? We take a look, focusing on the north in general and the Hanover region…

DMEXCO ´23: What will remain and what will become important?
An industry in search of itself.

Using LinkedIn company pages correctly
Presenting your company in an appealing way on LinkedIn... is that even possible? Yes—and companies looking to recruit new employees should definitely…

Google is releasing another major core update in August 2023
Following the core update in March 2023, Google announced another major core update in August that will significantly affect search results.

Sports marketing at DRIVE: much more than just ads and tickets
The strengths of DRIVE? They are well known. Design & creation, software & development, strategy, concept & text. Big challenges, strong themes,…

Film-worthy communication: videos that rock your website!
Whether on websites or social media, moving images and videos have been on the rise for years! This is not only due to changing viewing habits among…

LinkedIn: Reach new target groups with LinkedIn Ads
LinkedIn Ads represent untapped potential for many companies, which should definitely be examined more closely.

1,000 tips on how to achieve more growth with AI
The smoke is clearing. A new study shows that many experts now view AI positively. Why is this the case, what are the possible applications, and are…

LinkedIn: Reach your target audience with organic content
Organic posts are the most important thing for building a good LinkedIn profile and a loyal following! But what should I write about?

Oh, dear digital Germany
About opportunities for young people that even the elderly cannot prevent.

Content is Queen
Content is essential and determines success or failure at all times.

LinkedIn marketing for your B2B
If you want to be successful in B2B, there's no getting around the social business platform LinkedIn. Find out how to use the platform correctly for…