#Neveragainisnow – Stand up and take a stand

01/26/2024

As people, as an agency, and as communicators

It is important to take a clear stand against right-wing extremism and xenophobia, especially now! We at DRIVE adhere to values in our work and in our lives as communicators, as people, as an international team, and as an agency.

DRIVE stands for #NeverAgainIsNow

The editorial request from our colleagues at iBusiness is an opportunity to emphasize this: They report on how German digital agencies are addressing this issue and on DRIVE's position and projects.

For freedom, democracy, tolerance, and charity

As a company and as entrepreneurs, we are clearly and unequivocally opposed to all forms of anti-Semitism and right-wing extremism, to xenophobia and intolerance, and we stand for freedom and democracy, tolerance and charity. We unconditionally and unequivocally support the democratic constitutional order of our country and the fundamental values on which it is based. This is evident in all our statements, contributions here and elsewhere, as well as in our actions (you can read about this on our website: we support children's homes in Haiti and other humanitarian initiatives, among many other things). Explore our blog to learn more about us and how we tackle challenging times.

Our task as communicators – facilitating understanding and communication

As communicators, we have important tasks: We promote and strengthen understanding between people, companies, organizations, and cultures. So that we can all work together to create a better world—that's what drives us.

Our team and we have many languages and roots in many countries and cultures. We want to facilitate exchange between cultures, help overcome barriers between people, and build dialogue by listening to one another, talking to one another, and understanding one another well—that is our mission, that is what our work is based on, and that is what our tools are designed to achieve. It is simply not possible for us to work with people and organizations that violate the fundamental values we live and work for or fail to recognize them.

And when it comes down to it, what do you do?

If an AfD branch were to approach you about a project, how would you respond? To be clear: under no circumstances would we work for any client who had even the slightest connection to the AfD or any similar organization.

We are certain that if they take a look at our website and realize who they are dealing with, they will not come to us anyway. And if they do come, we will say no.