Marketing Award 2023 - Winner

Based in Ludwigsburg, the publisher Cross Cult has been releasing comics and manga since 2011, focusing on well-known franchises in the horror, action, and crime genres. Since 2022, the CroCu program has been added to the Cross Cult lineup, aiming to appeal particularly to young comic and manga fans.

The objective of our joint project was to create a microsite for the CroCu division, allowing content tailored for the separate target audience to be presented in an appropriate manner and to differentiate itself from the more adult-oriented content. It was important to place the website mascot CroCu at the center of the web presence and to enable simple and playful navigation. Most of the content could be carried over. Through great collaboration, we were able to adapt the existing corporate design of the main site and tailor it to the younger target audience. Additionally, a complete redesign and programming of the website were implemented.

The German Marketing Award is presented annually to the top web and marketing agencies in Germany. The jury evaluates the submitted project based on five criteria: design, marketing message, creativity, quality, and innovation.

THANK YOU...

...to our client for this fantastic project and to our entire team!