In times of home office and various forms of lockdown, direct contact with clients and users is extremely important for the survival of a company. Not only retailers, but also the service industry must inform their potential clients whether and how they need to limit their scope of work or how they are available as usual. There is a great deal of uncertainty due to the high degree of rapidly changing bans and restrictions. Accordingly, the dissemination of information is a top priority.
There are already various tools and options available, but one of the most direct is certainly a newsletter. This allows me to inform my clients about the current circumstances affecting my company as a result of the global pandemic and to point out alternatives such as an online shop, delivery service, on-site service, and much more.
For this purpose, and of course for regular newsletters providing the latest news, we have been working with CleverReach for many years. The options here are very diverse, secure, and are constantly being updated to the latest state of the art.
- Automatically maintained recipient lists minimize administrative effort
- GDPR-compliant mail delivery is our top priority in order to be legally compliant.
- Fully automated email sequences from purchase to shipment of goods can be created in an uncomplicated modular system.
- Various email templates, but also your own designs, can be easily used via drag and drop, making newsletters quick and easy to create.
- A comprehensive reporting and analysis function is crucial for the next steps. Which links are clicked on, how often, how often was the newsletter opened, what is the proportion of mobile views...
Spam tests and whitelisting are just some of the many other important features that make a good email partner. A survey tool has also been added recently. This allows you to create a survey with several questions in a few simple steps and then embed it on your website. This is the perfect way to find out what your clients and visitors want, and it includes comprehensive reports.
Furthermore, DRIVE is moving forward with a strong partner. We not only offer a comprehensive, complete service for sending and creating your newsletter, but also your individual design for your newsletter.
