ECJ ruling: Cookie regulation stipulates obligation for consent banners and detailed information.
On October 1, 2019, the European Court of Justice expressly required cookie consent in its ruling. Since then, cookies that are not absolutely necessary may not be set automatically.
However, cookies are still permitted. A distinction can be made between necessary, functional, and marketing cookies.
The user must actively select the functional and marketing cookies and consent to their use via individual containers.
- Necessary cookies are required to use the website and its services. These are essential cookies.
- The functional first-party analytics cookies, also known as statistics cookies, do not collect personal data, but are often used to improve the performance of the website. These must be activated by the user.
- Marketing cookies, such as preference, performance, and functionality cookies for advertising and social media, are inactive and must first be activated by the user via a checkbox.
The ruling simply means that user data belongs to the user, who will actively determine what happens to it in the future. It is certainly possible that fewer cookies will now be set and that the personalization of ads will become more difficult. As a company, you should therefore actively engage in dialogue with your customers and explain what cookies you use!
DRIVE has the technical implementation and visually appealing solution for you! Write to us and let us help you optimize your cookie settings in a simple and straightforward manner: pole-position(at)drive.eu - for the best cookies.
12.12.19: Addendum: Caution is also advised when it comes to data protection! The Federal Commissioner for Data Protection and Freedom of Information imposed a fine of approximately EUR 9.5 million on 1&1 Telecom GmbH. More information here: (in german) https://bit.ly/2RJSNXf and what you need to bear in mind when it comes to data protection, you can find out at DRIVE. We will advise you with our expertise and network!
