Winner German Brand Award

We have been named winner of the German Brand Award 2024 for the new Elementis website in the category “Excellence in Brand Strategy and Creation: Brand Communication – Web & Mobile”!

In 2023, we relaunched the website for our international client Elementis. Many people on both sides were involved in this great result.

We would like to thank the Elementis team in England, the Netherlands, the US, and France for their great collaboration, the jury, and especially the entire Drive team—you are the best!

The German Brand Awards

The German Brand Awards 2024 are divided into two disciplines: “Excellent Brands” honors the best product and corporate brands in an industry. “Excellence in Brand Strategy and Creation” honors the strongest campaigns, concepts, and strategies in individual disciplines. With over 1,300 entries from 19 countries, the German Brand Award achieved a great international response in 2024.

The jury

The jury is composed of independent, interdisciplinary experts from companies, science, consulting, services, and agencies. Entries are evaluated according to the criteria of originality and brand typicity, brand distinctiveness, differentiation from the competition, and target group relevance. Brand management should take into account aspects such as sustainability, degree of innovation, continuity, and future viability. Factors such as the design quality of the brand image, the homogeneity of the brand experience, and economic success also play a decisive role in the judging process.