The legal situation has changed over the past year, and it may take some time before everything has settled down and been implemented correctly by everyone.
Not to mention all the problems and confusion that arise during planning, implementation, and execution! We are revisiting this topic here and would like to help you, our readers, with tips and expertise in solving problems. Let's get started.
Cookies are not essential for operating a website. This is something that many people are unaware of. Among other things, cookies are used to store user data. For example, when you add something to your shopping cart on Amazon, this information is stored in a cookie and, depending on your settings, is saved for the current session or for a longer period of time. When you return to the site, the product is still in your shopping cart and you can continue shopping. Sounds convenient and harmless, right?
But what if this data is used to track people's surfing behavior? This personal data can be aggregated and made available to third parties. Google and Co. do the same thing, and that is no longer allowed, at least not without the user's consent. And we're not talking about a small notice hidden somewhere on the website, but about actively confirming these cookies when entering the site.
The consent manager is exactly what you need! It informs you about the cookies that the website you are currently visiting has in store for you. Here, you must actively decide what you want and what you don't want. Everyone has seen them: consent banners are large, intrusive, and prevent you from continuing to browse the site without responding.
In short: NO! The cookies that require consent are mostly personal marketing cookies. These are then sent to Google, for example. It's important to understand that there's a saying in marketing: “If it's free, you're the product!”
And that's exactly how it is: we collect data for Google and Co. on our website, and they get rich from it! In return, they give us a free reporting tool so we can see how many page views and similar data there are on the website. At the same time, we are violating EU directives because personal data is not allowed to leave the EU.
Here, too, the answer is a clear NO. There are very good alternatives that allow you to obtain comprehensive analyses and reports in compliance with data protection regulations. Some of these are even free, depending on the size of the website. For example, we use the “etracker” tool for our customers to create comprehensive reports and statistics in compliance with data protection regulations, and this works entirely without cookies. It includes customer journeys, shop analyses, and UX analyses. And the best thing about it is that the data remains entirely in Germany.
It sounds like a utopia, but it's not. We've already implemented it, and more and more people want it. Why not? It saves you the hassle of a consent manager and gives you all the data you need to keep your website up to date.
... with further articles from us on the topics of “cookies” and “cookieless tracking.”
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