Employer Branding and PR Innovation through Storytelling and AI
As a strategic partner for Lebenshilfe Hannover, DRIVE manages integrated PR and social media communication. Addressing the acute shortage of skilled workers in the social sector, we launched a bold, emotional brand and recruitment campaign that breaks conventional visual norms.
Under the title "Loona and the LuLaLebenshilfe", we developed an exclusive character design and an engaging story universe. Technologically, we broke new ground: the entire production of extensive video and animation assets was handled in-house by our team using state-of-the-art AI tools (Generative AI). The campaign operates as a cross-media ecosystem, seamlessly connecting the digital career portal and continuous LinkedIn management (copywriting, design, and publishing) with the urban landscape of Hanover via City-TV and custom fleet vehicle wrapping. The communication strategy is supported by high-profile public relations. DRIVE conceptualized the strategic integration of Lebenshilfe as an official partner in the renowned UTOPIA exhibition at the Kunstverein Hannover, showcasing the accessible artworks of artist Hatiye Garip to the public.
The REsult
A radically modernized employer brand that sustainably drives applications in the jobs and career sector through the synergy of technological innovation, powerful storytelling, and local cultural engagement.
Are you looking for innovative approaches to recruitment and employer branding?
Let’s elevate your brand for the future!
Your contact
pole-position[at]drive.eu. We look forward to seeing you.