Strategic brand development with creative design
It makes visible what you stand for and why this is relevant. Good branding connects the head, the heart, and action: it creates orientation, differentiates you from the competition, and builds trust.
We support organizations, companies, public institutions, and projects in the development and implementation of branding processes: from the initial analysis meeting to implementation in communication tools, digital presences, and internal formats.
Our approach combines strategic brand work with creative design and sound communication. Branding is always a process of change and requires sensitive process moderation. Whether it's a new development, rebranding, or the further development of existing brands, we create clarity and attitude that is visible, tangible, and convincing.
Typical components of our branding processes are:
- Brand analysis and positioning workshops
- Target group and environment analysis
- Development or refinement of brand identity and brand essence
- Naming, claims, and narrative brand management
- Visual translation into logo, design system, and visual language
- Integration into digital formats and communication processes
- Internal communication and anchoring of the brand.
Our motto
Branding begins within an organization and unfolds its effect externally. With the right process and a clear view of your goals and target groups, your brand will become a powerful tool that is not only visible but also effective.
