Brand research & target group analysis

Every brand thrives on its relationship with its target groups. But what do they really expect? Which values, topics, and channels are relevant, and how is the brand currently perceived? Anyone who wants to make informed decisions in brand management needs valid insights.

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The basis for smart decisions

We combine qualitative and quantitative brand research methods with in-depth target group analyses tailored to your specific questions.

Our goal is to gain a deep understanding of attitudes, needs, and perceptions. Whether for repositioning, campaign planning, or brand architecture, our analyses lay the foundation for strategically sound decisions.

Here is an overview of the services offered by DRIVE in this area:

Brand image and perception analyses
(e.g., brand tracking, in-depth interviews, focus groups)
Target group analyses (Sinus-Milieus, personas, user profiles)
Environment and competition analyses
Benchmarking and best practices
Studies on the impact of campaigns and communication measures
Consulting on questionnaire development, data interpretation, and derivation of recommendations for action

Insight is the first step toward relevance

We help you learn even more about your target groups and build your brand even more effectively.

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