Brand controlling & monitoring

Brand management without feedback is like driving without a compass. But how do you measure brand success beyond click rates and likes? Which key figures provide information about impact, trust, and relevance?

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How to make impact visible

Brand controlling provides the answers—systematically, continuously, and comprehensively.

We support you in making your brand measurable. From developing suitable KPIs to monitoring brand image, awareness, and consistency to measuring the success of individual measures. We integrate existing data sources or develop new, tailor-made measurement tools.

DRIVE-Leistungen im Bereich Markencontrolling im Überblick:

Entwicklung individueller Marken-Kennzahlen (quantitativ & qualitativ)
Einrichtung von Monitoring-Systemen für interne und externe Markenwahrnehmung
Dashboard-Lösungen und regelmäßige Reporting-Formate
Evaluation von Kampagnen, Maßnahmen und Events
Unterstützung bei Audits, Förderrichtlinien und Wirkungsnachweisen
Benchmarking und Abgleich mit strategischen Marken- und Kommunikationszielen

With our DRIVE

Brand management requires more than just gut feeling. Brand controlling provides you with reliable insights and answers to the relevant questions at the right time. At DRIVE, making brand impact visible means using resources in a targeted manner, proving impact, and improving processes.

Just get in touch with us to get some new input.

Could you use more information for your brand management and brand controlling? New starting points for effective monitoring?

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