Modernization of the appearance in concept,
design and development

DRIVE implemented the relaunch of the Invest in Lower Saxony website for the Lower Saxony Ministry of Economics, Transport, Construction and Digitalization. The aim of the site is to make investors and entrepreneurs from all over the world aware of Lower Saxony as a business location and to provide information about settlement, funding and advantages. At the same time, Lower Saxony companies are supported in their internationalization by the numerous foreign representations of the state of Lower Saxony.

The new website meets the modern requirements of the target groups: they receive good arguments and important information for and about Lower Saxony quickly and easily. Visual elements guide users very well through the site and draw their attention to the CTAs: Where can I find what? It's easy to get to know your way around here quickly.

 

Design and development

The design of the site is fun - that is also important in B2B communication. Aimations, icons, and many other elements underline the innovative character of the website and that of the federal state as the sender. The site is developed in the current version of TYPO3. The website was designed and developed to be barrier-free and is GDPR compliant.

Online marketing and digital communication

DRIVE continues to support the Lower Saxony Ministry of Economics, Transport, Construction and Digitalization with online marketing of the site, especially with Google and LinkedIn Ads, search engine optimization and general target group-specific communication on LinkedIn.

Results

Thanks to the new website and online marketing measures, Invest in Lower Saxony was able to significantly improve its perception and communication and stand out from the competition. As an agency from Lower Saxony, we are pleased to support the Lower Saxony Ministry of Economics, Transport, Construction and Digitalization on this important topic and to significantly increase the awareness of Lower Saxony as an investment location.

Our Scope of Work:

  • Brand, benchmark, target group and communication analysis
  • Development of a communication strategy tailored to the target group, with the development of personas
  • Concept and advice regarding the communication channels to be used and the correct approach to the target group
  • Design of the new website design
  • Development with setting up and configuring the TYPO3 instance, programming the modules and pages, of course also responsively
  • Content management: Structure and filling of the pages
  • Social Media Marketing: Conception, setup and maintenance of Ads campaigns for LinkedIn and Google
  • Statistics and reporting: Integration of a GDPR-compliant analysis tool
  • Support and operations, with reporting and advice

Website link: www.nds.de

Your contact

pole-position[at]drive.eu. We look forward to seeing you.