Woresan

DRIVE is successfully continuing the brand design and marketing communication for woresan GmbH, a leading specialist in ecosystemic fermentation. The core focus of this project was the strategic modernization of the brand presence, strictly aligned with the existing Corporate Design and style guide, to actively drive expansion into entirely new markets. While woresan has traditionally been established in the cosmetics sector, the goal was to position their innovative biotechnological active ingredients across new segments: nutricosmetics, food & beverages, nutraceuticals, and pet food.
Our responsibilities included the complete concept and design of target-group-specific marketing materials as well as tailor-made concepts for international trade fair presentations. DRIVE ensures that woresan’s immense innovative power translates into a visually and textually compelling premium experience across all touchpoints – from sales collateral and product brochures to live appearances at global trade shows.
 
Why DRIVE is the Perfect Partner for Corporate & B2B Brand Expansions:

• System-Driven Branding: We deeply respect established brand equity. Instead of starting from scratch, we carefully evolve existing Corporate Designs to open doors to new market segments flawlessly.
• Mastering Complex B2B Topics: Whether it is biotechnology, sustainability, or complex active ingredients – we translate sophisticated, technical content into powerful visual and verbal arguments.
• True Exhibition & Sales Expertise: We design cross-media experiences. From print data sheets and digital sales presentations on tablets to global exhibition booths, we manage the entire workflow seamlessly.

Planning to enter new markets or looking to modernize your corporate design?

Start your project now and elevate your trade fair presence!