UTOPIA: How a Comic Exhibition Became a Hit
How We Turned a Comic Exhibition into a Nationally Acclaimed Crowdsensation
Can an art exhibition break all previous visitor records? Together with the Kunstverein Wunstorf, we proved it. Centered around the highly topical theme “UTOPIA – Breakthrough or Collapse?”, DRIVE conceptualized, curated, communicated, and executed an extraordinary international comic exhibition from A to Z. Our core philosophy: “COMIC Artists sharpen our vision, seek new paths, and open up new worlds.”
In close collaboration with the Hochschule Hannover (University of Applied Sciences and Arts) and more than 30 of the most renowned national and international comic legends of our time—including David von Bassewitz, Timo Würz, Miguel Fernandez, Dagmar Gosejacob, Susanne Kuhlendahl, Thomas von Kummant, Uli Oesterle, and Xu JingRu — we created an unforgettable visual experience. DRIVE took over the complete creative and operational lead, designed high-impact rigid plastic contour displays, and rolled out a high-reach cross-media campaign. The result: A massive success enthusiastically celebrated by the press, yielding historic record visitor numbers!
Link to the Website: www.kunstverein-wunstorf.de/termine/utopia-breakthrough-or-collapse
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