SweetFamily

Since 2018, DRIVE has managed the heritage brand SweetFamily (Nordzucker) as its digital lead agency. Our mission: Developing the strategic brand communication and corporate identity to establish a powerful organic market presence alongside mass-volume food portals, actively driving retail sales at the POS.

The visual foundation features an accessible corporate design paired with a vibrant visual language, created in-house through strategic direction and production of multiple photo and video shoots. Technologically, the platform centers around a custom-engineered recipe database software and product search engine managing over 1,000 unique recipes. As part of our strict IT lifecycle management, the website has been continuously upgraded from TYPO3 v9 all the way to the current version v13 to ensure bulletproof digital security. In addition to technical high-end SEO and GEO (Generative Engine Optimization) via structured data (Schema.org), DRIVE manages data-driven online marketing and SEA campaigns across Google and Pinterest, backed by detailed analysis and reporting. During the initial two-year launch phase, we also spearheaded the brand's social media strategy and content creation. The system is completed by a seamless online shop integration and a personalized digital recipe book feature.

For Nordzucker AG’s long-standing SweetFamily brand, we ensure sustainable digital reach in the highly competitive consumer market. In addition to technical operations, our main focus is on a holistic SEO and content marketing strategy. Through in-depth keyword architectures and semantic structuring of recipe categories, we consistently achieve top-3 rankings for high-volume search terms. The integrated, privacy-compliant Matomo tracking enables us to precisely monitor user journeys and conversion rates.

The Result

A major milestone in the B2C sector – SweetFamily was named a TOP Brand by Lebensmittelzeitung, an award driven significantly by the digital brand identity conceived and developed by DRIVE. Completely independent of current third-party social media referrals, we deliver consistently surging web traffic year after year – built on robust performance and deep technical architecture.

Link to the website: www.sweet-family.de

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