Rhein-Nahe-Nahverkehrsverbund

A transit authority doesn't move vehicles—it moves people. It is precisely with this strategic approach that DRIVE executed the comprehensive brand and website relaunch for the Rhein-Nahe-Nahverkehrsverbund (RNN). The challenge: At the start of the project, a lack of public awareness led many to believe the RNN was merely a local bus operator.

Our solution: A radical emotionalization driven by the new, future-proof claim "Your Way. Your RNN.". As the strategic lead partner, we redefined the brand: shifting the focus from rigid timetables to the personal journeys of the passengers. DRIVE managed the entire conceptualization, multi-day content shoots, and cross-media campaign execution across web, print, and social media. Simultaneously, we enhanced the digital hub rnn.info through an accessible TYPO3 upgrade and real-time transit data. The success speaks for itself: A completely transformed, deeply positive brand perception across the entire region! 

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Our Scope of Work:

• The Challenge: Comprehensive brand strategy and complex website relaunch (Nov 2025) to fix a lack of public awareness (RNN was widely mistaken for a mere bus company).

• Our Strategy: Shifting from functionality to emotionalization under the highly scalable claim “Your Way. Your RNN.”—repositioning the transit authority as a true mobility enabler.

• The DRIVE Role: Strategic lead partner (workshops, brand direction), comprehensive in-house creative production (scripts, casting, high-end shoots, post-production), and web development.

• The Success: A measurably transformed, highly positive public and customer perception of the RNN brand.
   

Link to the Website: www.rnn.info

• Enterprise-Level TYPO3-Migration: Sichere Migration des Web-Portals rnn.info von einem niedrigen Versions-Level auf den aktuellen, zukunftssicheren Core-Standard. Als TYPO3 Gold Member sichert DRIVE höchste Code-Qualität und Performance.
• Barrierefreie Umsetzung (BITV 2.0 / WCAG): Konsequente barrierefreie Entwicklung von Konzeption, Design und Programmierung als zentrale Informationsplattform für Bürger:innen und institutionelle Partner.
• Echtzeitdaten- & Kartensystem-Integration: Nahtlose API-Anbindung komplexer Echtzeit-Verkehrsinformationen und interaktiver Mapping-Systeme für eine optimierte, minutengenaue Fahrplanauskunft.