phoTECH

lean air inside public buildings, production facilities, or urban traffic zones represents one of the defining challenges of modern city and architectural planning. The highly innovative expert alliance phoTECH—coordinated by the Material Research and Testing Institute at the Bauhaus University Weimar and funded by the Federal Ministry of Education and Research (BMBF) under the RUBIN initiative—develops eco-friendly, photonic methods to purify polluted airflows. To build premium market reach for this pioneering environmental technology within the commercial B2B landscape and supply a central information hub for industry leaders, DRIVE executed a comprehensive, cross-media communication strategy and a complete website relaunch.

From Deep Analysis to Clean Web Layouts

A complex research network requires a digital framework that instantly translates academic excellence into tangible commercial advantages. At project launch, DRIVE conducted extensive brand, benchmark, and target group analyses. Complemented by strategic consulting regarding the logo and brand identity, we engineered a fresh, purpose-driven web design that showcases photonic purification visually and technically.

The underlying technical architecture was developed from scratch utilizing the enterprise TYPO3 CMS. Driven by intuitive navigation layers and a fully responsive layout optimized for all modern screens, industry experts and municipal decision-makers can now locate critical data on application fields across construction, transport, or production instantly.

Integrated B2B Communication Across All Channels

DRIVE's engineering went far beyond simple website development. To position phoTECH sustainably as the primary industry destination, we designed a turnkey corporate communication suite: 

•  E-Mail Marketing: Selection, setup, layout design, and technical coding of a specialized B2B newsletter environment.
• Social Media: Delivery of modular social templates and digital banners to ensure a unified and powerful social web appearance.
• Knowledge Transfer: Creation of a customized PowerPoint master system engineered to elevate scientific keynotes and lectures at international trade congresses.

Following the initial content migration onto the web servers, we delivered thorough TYPO3 workshops to enable the phoTECH internal staff to manage daily updates with complete autonomy. Our full-service lifecycle approach is completed by secure domain and managed hosting services on DRIVE infrastructure, alongside ongoing editorial and technical post-launch support to continuously scale the platform.

Link to the Website: www.photech-luftreinigung.com
 

Complex alliances, measurable digital reach.

Is your research network, B2B enterprise, or high-tech innovation alliance facing a digital relaunch, or do you require a unified cross-media communication strategy? Let's work together to make your breakthrough technologies highly visible.

Get in touch with us today and launch your innovation project!