Peter Schneider

The continuous and systematic evolution of a brand is the key to sustainable success—especially in the B2B sector. For many years, we have accompanied the Peter Schneider Group as a strategic 360° lead partner in the permanent modernization of its brand identity. Our goal: to perfectly merge over 110 years of tradition with today’s digital viewing habits. From ongoing website maintenance and regular photo and drone shoots to striking fleet branding featuring our custom-developed brand characters, we ensure that the brand is sustainably perceived as a positive innovation leader at every single touchpoint.

To make this brand development tangible for new target groups, we rely on highly creative and forward-thinking communication instruments: For the company’s anniversary, we brought their history to life in a custom-illustrated comic book, and in May 2026, we reached the next digital milestone with the "bunter Hund" campaign—featuring an engaging video clip fully AI-generated by DRIVE. A major milestone recently proved the immense impact of this consistent brand cultivation: Both the comic and the AI campaign were showcased as highly effective instruments at the celebrated UTOPIA art exhibition, capturing massive public attention for the brand through our custom-designed, life-sized rigid plastic contour displays of the characters.

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