Know the right thing. Recognize new solutions. Decide better.
Heise Business Services is the platform for IT professionals. Knowledge is clearly presented here: from the best and highest quality manufacturers and service providers. Specialist journalists provide a condensed and clearly structured overview of the content. Whether web or white papers, chats, user reports or studies: Heise Business Service has all the information about the best solutions for IT decision-makers - whether cloud computing or security solutions, whether inspiration for professional video editing or the perfect workstation in the home office : Heise Business Services provides the important topics and offers knowledge for decision-makers.
The website, one of the most sought-after online libraries for white papers, webcasts and e-books, was to be redesigned and developed after eight years. To do this, we carried out an extensive analysis and review of the positioning before moving on to the structure and redesigning it. The brand was repositioned and given a new and fresh visual language. During development, the basis was completely rebuilt, existing content was imported and edited. Communication with customers and IT decision-makers from medium-sized and large companies was redesigned with newly designed dialogue instruments: new newsletters, communication tools and, as a new step: social media campaigns.
Our Scope of Work:
- Analysis, strategy, concept
- Redesign of the website
- Redesign of the brand elements: new imagery, new brand world, new brand elements
- Acceptance of the content & optimization of the presentation
- New development of the technical basis (CMS: TYPO3) with new functions such as interactive filter & search options and more
- New dialogue & conversion optimization
- New newsletters
- New social media campaigns
- SEO optimization
Website link: www.business-services.heise.de.com
Your contact
pole-position[at]drive.eu. We look forward to seeing you.