Know the right thing. Recognize new solutions. Decide better.
Heise Business Services is the central platform for IT professionals. Whether whitepapers, webcasts, case studies, or market research: this is where IT decision-makers from medium and large enterprises find the ideal solutions for their digitization processes. However, due to the immense volume of valuable content accumulated over the years, the platform had become cluttered, and the design no longer reflected its high technological standards.
Our mission as their digital partner: A comprehensive digital relaunch that eliminates complexity and strengthens brand recognition.
Turning Data Complexity into Intuitive User Guidance
Before diving into design, we analyzed the core substance. Following an in-depth positioning analysis, we put the entire information architecture to the test. Existing content was not just migrated, but its visual presentation was radically optimized for better readability.
Simultaneously, heise Business Services received a completely new, fresh brand identity with modern visual imagery. The result is a powerful visual identity that instantly resonates with the corporate B2B target audience.
Smart Technology for Rapid Answers
The technical foundation was rebuilt entirely from scratch using TYPO3. To make it effortless for IT decision-makers to find tailored solutions, we implemented highly advanced interactive filtering and search options. From cloud computing and IT security to modern workplace solutions, the right documents are now just a few clicks away.
Consistent Conversion Optimization
A professional B2B platform thrives on interaction. By introducing the IT-IT principle for dialogue marketing and strategically redesigning all calls-to-action (CTAs), we fully optimized the conversion funnel. Flanked by newly designed business newsletters and targeted social media campaigns, heise Business Services now engages its corporate clients more effectively than ever. Thanks to our ongoing SEO support, the online library's digital reach is secured at top rankings for the long term.
Webpage link: www.business-services.heise.de/
Massive data, pinpoint conversions.
Is your content platform due for a relaunch, or do your B2B dialogue tools need an upgrade? Let’s work together to turn cluttered data into clear lead-generation engines.
Your contact
pole-position[at]drive.eu. We look forward to seeing you.