Cross Cult Publisher

For CrossCult Entertainment GmbH (part of Penguin Random House), DRIVE served as the digital lead partner to completely reconceptualize, design, and engineer their global web and e-commerce infrastructure. The previous, custom-coded and vulnerable legacy systems were replaced with a high-performance, future-proof multi-site infrastructure built on the TYPO3 Enterprise CMS. Alongside the core platform for the Cross Cult publishing house, the website for the all-age label CROCU was implemented as a fully synchronized web satellite on the exact same secure core.

The new digital infrastructure merges fully integrated e-commerce with stringent IT security standards that seamlessly comply with the global IT requirements of an international media conglomerate. Through the structured migration and optimization of complex product databases, a zero-downtime online shop environment was successfully deployed. The modernized brand identity blends a highly emotional, audience-specific visual language with fast navigation and flawless checkout workflows.
 

The Result

A resounding market success crowned by two of the most prestigious national and international design honors. The main platform, Cross Cult, won the German Marketing Award 2023 for excellence in brand management and e-commerce performance. Meanwhile, the satellite website CROCU received the international iF Design Award 2024 for its pioneering UI/UX design.

Link to the Website: www.cross-cult.de

Do you manage complex e-commerce platforms and require award-winning user experiences backed by uncompromising backend security? 

Let's elevate your digital ecosystem together! 

Get in touch now.