3 questions to find the best identity

To find out what you are good at, who you can be, and why the world needs you, we ask you and everyone else who wants to make a difference in this life on this world the following questions. The answers are crucial.

We want to know who you are, what your company is really like. Not just what you want to be or what your top management says you are. But what you are truly capable of achieving as a whole. And above all, what you do better than everyone else, what sets you apart from the rest.

This is about how you as a company perceive your environment. Why you as an organization can fulfill a good purpose that is also considered meaningful by others. And what gives you a basis on which you can act and be “good,” also in terms of the standards of your environment.

Now it's getting really serious, at the latest. You have to convince us that you have a plan. One that is comprehensible and verifiable, based on the activities you will carry out and, above all, the results you want to achieve, with clearly recognizable milestones. Because that's what counts in the end.

Why these three questions? We are looking much further than traditional concepts......

• of “IMAGE” = the image that others form of you, which you want to influence and shape...
• of “BRAND” = a sign created by you to “mark” yourself, to distinguish yourself from others

The term “IDENTITY” encompasses both of these, but is not purely representative.

• The IDENTITY of your company is much more than that = it is the totality of your attitudes and values, goals and plans, actions and results, which are reflected in your structures, processes and interactions, your present, history and future. Who are you really? What can you do now and what will you do best in the future? Why should you still exist in 5 years? Why would anyone still need you, and why you in particular? What distinguishes you all together and as a whole, why are you good for this world and better than others? Today and in the future?

The danger of classic terms: They can be perceived as superficial, mere show (“brand”), or even understood as manipulation (“image”), or at best as good entertainment. And that's simply not enough.

Clients are smart. They read, see, experience, and perceive you anytime, anywhere. No matter how well you plan and execute, if everything isn't 100% consistent, they'll eventually find out and see right through you. That's just the way it is.

By formulating your identity, we create the basis for much more effective communication: in all statements and actions, with all signs and symbols, across all media and with all tools, internally and externally, at all times and with all other people, institutions, and organizations. A basis that allows you to communicate consistently and uniformly, referring to a common core.

What communication does for identity creation: it ATTRACTS! You create a target image based on the possibilities. You offer this to everyone involved. Show them why they are good and why they can be good. Why they can achieve their best goals. And what they need to work on and achieve in themselves to get there. The pull of positive images, messages, and examples in practice is amazing and special, often self-fulfilling. But: they are not a sure-fire success; they require a lot of willpower, commitment, and good design.

1. What we do really well: We find and communicate YOUR BEST identity.

Not just how you are now (because that may not be such a great state of affairs). Instead, we bring out the best in you. The best version of yourself that you are capable of being.

2. Why? The world needs better understanding.

More cooperation, meaningful exchange, and, building on that, the very best results. No one can afford to do things by halves anymore. The tasks and challenges are too big, and the results must always be the best. And that's only possible with the right drive, namely: with DRIVE.

3. We show you the way to convince others.

In several steps, for example:

1. “Find and spread the word”: Words are followed by actions. With the right message, the best knowledge and a clear conscience, you build the foundation for all subsequent actions.
2. “Show the world”: Convince and inspire. Lead the way, show others and take everyone with you.
3. “Prove it”: Prove what you claim. Show the intermediate steps and results, again and again. Make yourself transparent and verifiable.
4. “Achieve it”: This is where the resilience of the plan becomes apparent. Are you actually achieving what you set out to do? What is still missing to achieve your goals? What do you want to do to close these gaps? Or, conversely, how do you deal with surpluses? There are no secrets. (Hello, RBB. - German-language link )
5. “Heal”: The effects of your results should be apparent. In the best case scenario, you could now sit back and enjoy. But of course you don't, because why else would you be entrepreneurs?

There are three more questions that should not be underestimated in terms of their importance for your business.

1. FINANCING: Is your budget sufficient? Can you afford what you have planned? If not, you will need to take a different approach.
2. RESULTS: Which KPIs can be used to measure the achievement of your goals in a way that is comprehensible, valid, and reliable?
3. QUALITY: Do you have sufficient measures in place to ensure that you can keep your promises? Have you planned your costs well and reliably?

Ultimately, good business acumen determines whether your plans and noble intentions can be translated into actions that deliver results. Communication plays an important role in this and, above all, can provide real momentum. However, your credibility depends on whether you keep your word and do what you say, especially in the eyes of your clients, partners, and the environment.