Publicity for New Footballing Talent

The task

To build a communication platform for the youth section and footballing academy of Hannover 96. To formulate, design and develop the communication facilities of the Hannover 96 School of Excellence (NLZ).

The solution

The website is very user-friendly and is based on the corporate design of Hannover 96. Directly on the home page you can find the latest match reports and news of the trainees of 96. Moreover, each season there is information on all the current teams, players, coaching staff and physios, along with photos and all the relevant facts. The site operators are able to amend the content themselves using the foolproof content management system WebDRIVER. This means that the site is always up-to-the-minute, setting standards for junior football at all the Bundesliga clubs.

The media

  • Website

  • Yearbook

  • Flyers, ads, posters, cards, etc.

  • Intranet with coach and player database

  • Scouting database with many features for viewing and analysing players

  • … and much more.

The result

The website of Hannover 96 NLZ is one of the most successful sites in professional youth sport.

The club

The Hannover 96 School of Excellence has produced some outstanding footballers, such as Per Mertesacker, Gerald Asamoah, Fabian Ernst and many others. The work of the coaching staff and the team as a whole has been successful for many years, and is regarded as something of a model in the youth and amateur sphere.

Would you like to know more? Contact us!

Your contact persons are Stephan Probst and Claas Beuke: pole-position[at] We look forward to you.