Hanover Yacht Club
The Hannoversche Yacht-Club e.V. (HYC) from 1906 is one of the oldest sailing clubs in Hanover and on the nearby Steinhuder Meer and is steeped in tradition. It is also one of the biggest yacht clubs in Lower Saxony. DRIVE has revised the HYC’s corporate design and, in doing so, completely overhauled the communication. The website has been fully redesigned and set up in TYPO3. Dialog structures for addressing new potential “customers” have been installed. The club magazine has been redesigned with a new content concept. This has helped the club to appeal to its commercial partners and sponsors again and win them over for the club and its work with young people and the sport.