Sport with DRIVE

DRIVE works for companies and organizations involved in competitive sports and sport marketing. Our activities here range from strategic consulting and tailoring of the business’s corporate design to the development and production of its communication tools with a focus on digital media.

Hannover 96 School of Excellence

The Hannover 96 School of Excellence makes an important contribution to the club by training young players with the aim of feeding them into the professional squad to increase the sporting competitiveness of the main team. DRIVE has designed and developed the website for the school, made a film, set up a database for the player scouting system, designed a detailed brochure presenting the School of Excellence, taken photos each season of all the players and key matches, and more besides.

Hannover 96 Youth Academy

DRIVE has also designed and developed the website of the Hannover 96 Youth Academy. The Hannover 96 Youth Academy plays its matches at grounds within the region and at the cooperation partners of Hannover 96, and receives inquiries from the whole of Germany. The clubs hosting the Hannover 96 Youth Academy are given free training in advanced coaching, which can be applied in their own youth work, and also receive a lot of support after the event.

Hanover Yacht Club

The Hannoversche Yacht-Club e.V. (HYC) from 1906 is one of the oldest sailing clubs in Hanover and on the nearby Steinhuder Meer and is steeped in tradition. It is also one of the biggest yacht clubs in Lower Saxony. DRIVE has revised the HYC’s corporate design and, in doing so, completely overhauled the communication. The website has been fully redesigned and set up in TYPO3. Dialog structures for addressing new potential “customers” have been installed. The club magazine has been redesigned with a new content concept. This has helped the club to appeal to its commercial partners and sponsors again and win them over for the club and its work with young people and the sport.


The agency ConSerious supports professional sportspeople worldwide working in football. DRIVE has been responsible for the corporate design and for furnishing the business with a website.

Niedersächsischer Seglerverband

Redesigned flyer

Niedersächsischer Fußballverband Hannover

Design and development of the website:

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