New international website

The task

To redesign the website on the basis of the current marketing campaign, focusing on news, innovations and the central areas of application in collaboration with the international agents’ network of Johnson Controls.

The technology

  • CMS: concrete 5
  • Java database linkup

The result

Complete redesign of the site. The applications most used, the battery and dealer search features, are accessible from any page. The language versions – 19 in total – have been significantly expanded and adapted in terms of scale to the English and German versions. A lot of new content has been integrated, e.g. information on the VARTA brand, new technologies and recycling processes, the ecosteps® initiative, the VSSP partner model, and much more.

The brand

VARTA is part of the exclusive brand portfolio of Johnson Controls. With its broad range of products, VARTA provides the right battery for any vehicle. In addition, VARTA is one of the world’s leading battery brands, renowned for its top quality, its use of forward-looking technologies, and its diligent and sustainable handling of resources.

The company

Johnson Controls plays a globally leading role in the equipping of vehicles, building efficiency and energy solutions. Johnson Controls is, furthermore, the world’s leading manufacturer of starter batteries. The Power Solutions division includes, inter alia, the VARTA and OPTIMA Batteries brands